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Jenny Dearborn - Data Driven: How Performance Analytics Delivers Extraordinary Sales Results - 9781119043126 - V9781119043126
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Data Driven: How Performance Analytics Delivers Extraordinary Sales Results

€ 30.98
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Description for Data Driven: How Performance Analytics Delivers Extraordinary Sales Results Hardcover. A "how-to" guide to boosting sales through predictive and prescriptive analytics

Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 153 x 224 x 26. Weight in Grams: 414.
A "how-to" guide to boosting sales through predictive and prescriptive analytics

Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. Engaging and informative, this book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team, and how data analytics becomes the ultimate driver behind ... Read more

Predictive and prescriptive analytics is poised to change corporate sales, and companies that fail to adapt to the new realities and adopt the new practices will be left behind. This book explains why the Prescriptive Action Model is the key corporate sales weapon of the 21st Century, and how you can implement this dynamic new resource to bring value to your business.

  • Exploit one of the last remaining sources of competitive advantage
  • Re-engineer the sales function to optimize success rates
  • Implement a more effective analytics model to drive efficient change
  • Boost operational effectiveness and decision making with big data

There are fewer competitive edges to gain than ever before. The only thing that's left is to execute business with maximum efficiency and make the smartest business decisions possible. Predictive analytics is the essential method behind this new standard, and Data Driven is the practical guide to complete, efficient implementation.

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Product Details

Format
Hardback
Publication date
2015
Publisher
John Wiley & Sons Inc
Condition
New
Number of Pages
256
Place of Publication
New York, United States
ISBN
9781119043126
SKU
V9781119043126
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Jenny Dearborn
JENNY DEARBORN is a leading authority on sales enablement and training, with expertise in big data and predictive analytics. As Senior Vice President and Chief Learning Officer for SAP, she designs and drives employee learning and enablement strategy. Dearborn was recognized as one of the 50 Most Powerful Women in Technology in 2014 by the National Diversity Council, and through ... Read more

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