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Designing for Growth: A Design Thinking Tool Kit for Managers
Jeanne Liedtka
€ 33.99
€ 24.80
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Description for Designing for Growth: A Design Thinking Tool Kit for Managers
Hardback. Liedtka and Ogilvie educate readers in one of the hottest trends in business development: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Series: Columbia Business School Publishing. Num Pages: 248 pages, illustrations. BIC Classification: AK; KJD; KJP. Category: (P) Professional & Vocational. Dimension: 224 x 227 x 23. Weight in Grams: 800. A Design Thinking Toolkit for Managers. Series: Columbia Business School Publishing. 248 pages, illustrations. Liedtka and Ogilvie educate readers in one of the hottest trends in business development: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Cateogry: (P) Professional & Vocational. BIC Classification: AK; KJD; KJP. Dimension: 224 x 227 x 23. Weight: 818.
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a ... Read more
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a ... Read more
Product Details
Publisher
Columbia University Press
Number of pages
248
Format
Hardback
Publication date
2011
Series
Columbia Business School Publishing
Condition
New
Number of Pages
248
Place of Publication
New York, United States
ISBN
9780231158381
SKU
V9780231158381
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-24
About Jeanne Liedtka
Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration, University of Virginia. Formerly the executive director of its Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, she has also served as chief learning officer for the United Technologies Corporation (UTC) and as associate dean of the MBA ... Read more
Reviews for Designing for Growth: A Design Thinking Tool Kit for Managers
This is an eye-opening book that will reveal the action-based approach to design thinking, the series of inaccurate assumptions made in most business thinking, and how to become better at recognizing and strategizing around opportunities that exist within not only our core business, but other avenues as well. 800-CEO-Read [This] book is rich with information on each tool, taking you ... Read more