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Y Wang - Destination Marketing and Management: Theories and Applications - 9781845937621 - V9781845937621
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Destination Marketing and Management: Theories and Applications

€ 132.22
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Description for Destination Marketing and Management: Theories and Applications Hardback. Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Editor(s): Wang, Y.; Pizam, Abraham. Num Pages: 384 pages, 39 illustrations. BIC Classification: KJM; KNSG. Category: (G) General (US: Trade). Dimension: 180 x 250 x 26. Weight in Grams: 984. Theories and Applications. 384 pages, 39 illustrations. Editor(s): Wang, Y.; Pizam, Abraham. Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Cateogry: (G) General (US: Trade). BIC Classification: KJM; KNSG. Dimension: 180 x 250 x 26. Weight: 992.
Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product ... Read more

Product Details

Publisher
CABI Publishing
Number of pages
384
Format
Hardback
Publication date
2011
Condition
New
Number of Pages
384
Place of Publication
Wallingford, United Kingdom
ISBN
9781845937621
SKU
V9781845937621
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Y Wang
Dr. Youcheng Wang is Associate Dean of Academic Affairs and Research and a professor of tourism and marketing with the Rosen College of Hospitality Management at the University of Central Florida, Orlando, Florida, U.S.A. He is the author of 3 books and more than 100 scientific publications. He is serving on the Editorial Boards of 8 international academic journals. Dr. ... Read more

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