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Differential Games in Marketing (International Series in Quantitative Marketing)
Jørgensen, Steffen, Zaccour, Georges
€ 184.22
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Description for Differential Games in Marketing (International Series in Quantitative Marketing)
Hardcover. Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. This book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. Series: International Series in Quantitative Marketing. Num Pages: 176 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 164 x 17. Weight in Grams: 464.
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.
The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock.
The book deals with differential games ... Read more
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.
The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock.
The book deals with differential games ... Read more
Product Details
Format
Hardback
Publication date
2003
Publisher
Springer
Condition
New
Series
International Series in Quantitative Marketing
Number of Pages
176
Place of Publication
New York, NY, United States
ISBN
9781402076138
SKU
V9781402076138
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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