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Digital Television Strategies: Business Challenges and Opportunities
Alan Griffiths
€ 62.70
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Description for Digital Television Strategies: Business Challenges and Opportunities
Hardcover. In Britain, America and elsewhere, television audiences and advertising revenues are declining. At the same time, digital television and new models are emerging. This title discusses questions such as: what will television look like and who will make it?; and how will viewing behaviours change? Num Pages: 208 pages, biography. BIC Classification: KJC; KNTD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152 x 14. Weight in Grams: 463.
In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?
In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?
Product Details
Format
Hardback
Publication date
2003
Publisher
Palgrave Macmillan
Number of pages
208
Condition
New
Number of Pages
196
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333992951
SKU
V9780333992951
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Alan Griffiths
ALAN GRIFFITHS is managing partner of e-communications, the independent communications consultancy. Before this, as Head of Multimedia, he created the BBC News online site. He was Editor of Business Programmes for BBC News for five years, writing and creating television and radio programmes about business. He has appeared many times on radio and television talking about new communications technologies. He ... Read more
Reviews for Digital Television Strategies: Business Challenges and Opportunities
'Digital television is, after the internet, the great, dimly comprehended drama of modern mass communications. At last, a book which deals with the business, technology and politics of the story in language accessible to everyone.' - Professor Ian Hargreaves, broadcaster and Financial Times columnist