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Discrete Choice Experiments in Marketing
Klaus Zwerina
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Description for Discrete Choice Experiments in Marketing
Paperback. Focusing on marketing, this volume looks at discrete choice. The book is designed for researchers and practitioners in marketing science, economics and statistics. Series: Contributions to Management Science. Num Pages: 173 pages, 5 black & white illustrations, 12 black & white tables, biography. BIC Classification: KCHS; KJQ; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 244 x 170 x 10. Weight in Grams: 334.
The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studying consumer preferences/choices, namely conjoint analysis and discrete choice experiments. Chapter 1 continues with a description of the context of discrete choice experiments. Subsequently, the research problems and the objectives ofthis dissertation are discussed. The chapter concludes with an outline of the organization of this dissertation. 1. 1 Positioning of the Dissertation During this century, increasing globalization and technological progress has forced companies to undergo rapid and dramatic changes-for some a threat, for others it ... Read more
The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studying consumer preferences/choices, namely conjoint analysis and discrete choice experiments. Chapter 1 continues with a description of the context of discrete choice experiments. Subsequently, the research problems and the objectives ofthis dissertation are discussed. The chapter concludes with an outline of the organization of this dissertation. 1. 1 Positioning of the Dissertation During this century, increasing globalization and technological progress has forced companies to undergo rapid and dramatic changes-for some a threat, for others it ... Read more
Product Details
Format
Paperback
Publication date
1997
Publisher
Physica-Verlag GmbH & Co Germany
Number of pages
173
Condition
New
Series
Contributions to Management Science
Number of Pages
173
Place of Publication
Heidelberg, Germany
ISBN
9783790810455
SKU
V9783790810455
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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