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Nick Lee - Doing Business Research: A Guide to Theory and Practice - 9781412928793 - V9781412928793
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Doing Business Research: A Guide to Theory and Practice

€ 69.68
FREE Delivery in Ireland
Description for Doing Business Research: A Guide to Theory and Practice Paperback. An integrated, accessible and humorous guide to why research methods are the way they are and how they do what they do. Num Pages: 448 pages, black & white tables, figures. BIC Classification: KJMV6. Category: (U) Tertiary Education (US: College). Dimension: 230 x 186 x 27. Weight in Grams: 798.
`It′s not often that you′ll find an article or book that explains what you need to know in such plain, simple terms. Treasure it′ - Andrew Farrell, Doctoral Researcher, Loughborough University

`Entertaining and authoritative without being patronising′ - Professor Chris Hackley, Royal Holloway, University of London

`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral ... Read more

`This book will fill a vital gap for post graduate research′ - Professor Rod Brodie,

University of Auckland Business School

For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.

Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides:

- essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology

- a pragmatic guide to why things are important and how they are important

- a huge range of things to consider that the reader can use to develop their research project further

- a resource book, providing extensive suggested reading to help the researcher do their research.

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Product Details

Publisher
SAGE Publications Inc United Kingdom
Number of pages
448
Format
Paperback
Publication date
2008
Condition
New
Number of Pages
448
Place of Publication
Thousand Oaks, United States
ISBN
9781412928793
SKU
V9781412928793
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-4

About Nick Lee
Nick Lee is Professor of Sales and Management Science at Loughborough University′s School of Business Economics, Editor in Chief of The European Journal of Marketing, and was featured in The Times as ′one of the 15 scientists whose work will shape the future′. 

Reviews for Doing Business Research: A Guide to Theory and Practice
`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers′ - Professor Graham Hooley, Aston University `This ... Read more

Goodreads reviews for Doing Business Research: A Guide to Theory and Practice


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