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Deborah Kaplan Polivy - Donor Cultivation and the Donor Lifecycle Map, + Website: A New Framework for Fundraising - 9781118603772 - V9781118603772
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Donor Cultivation and the Donor Lifecycle Map, + Website: A New Framework for Fundraising

€ 65.05
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Description for Donor Cultivation and the Donor Lifecycle Map, + Website: A New Framework for Fundraising Hardcover. Series: Wiley Nonprofit Authority. Num Pages: 240 pages, Illustrations. BIC Classification: KJMV1; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 26. Weight in Grams: 428.
A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits

A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters—cultivation and the lifecycle map—can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for ... Read more

  • Step-by-step guidance and practical tools for understanding and making the most of the donor lifecycle
  • Coverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the Implementation Process
  • Features a companion website with a variety of online tools to help readers implement key concepts
  • Part of the Wiley Nonprofit Authority Series

Donor Cultivation and the Donor Life Cycle Map seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last—an endowment that keeps on giving even after death.

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Product Details

Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc United States
Number of pages
240
Condition
New
Series
Wiley Nonprofit Authority
Number of Pages
240
Place of Publication
New York, United States
ISBN
9781118603772
SKU
V9781118603772
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Deborah Kaplan Polivy
Deborah Kaplan Polivy, PhD, Fundraising Consultant "Thank you for what I thought was the best donor cultivation presentation that I've ever heard. It was very clear that you had real-life examples from the wealth of experience you shared with us," wrote one Jewish Federation president after listening to Deborah Kaplan Polivy. Deborah began her professional career ... Read more

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