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Dynamic Models of Advertising Competition
Gary M. Erickson
€ 121.39
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Description for Dynamic Models of Advertising Competition
Hardback. Series: International Series in Quantitative Marketing. Num Pages: 122 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 297 x 210 x 9. Weight in Grams: 371.
For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic ... Read more
For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic ... Read more
Product Details
Format
Hardback
Publication date
1991
Publisher
Kluwer Academic Publishers United States
Number of pages
122
Condition
New
Series
International Series in Quantitative Marketing
Number of Pages
122
Place of Publication
Dordrecht, Netherlands
ISBN
9780792391463
SKU
V9780792391463
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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