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Advances in National Brand and Private Label Marketing
. Ed(S): Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos
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Description for Advances in National Brand and Private Label Marketing
Paperback. Editor(s): Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos. Series: Springer Proceedings in Business and Economics. Num Pages: 171 pages, 7 black & white illustrations, 1 colour illustrations, biography. BIC Classification: JMJ; KJC; KJE. Category: (G) General (US: Trade). Dimension: 235 x 155 x 9. Weight in Grams: 273.
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.
Product Details
Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
171
Condition
New
Series
Springer Proceedings in Business and Economics
Number of Pages
161
Place of Publication
Cham, Switzerland
ISBN
9783319399454
SKU
V9783319399454
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos
Francisco J. Martínez-López, MSc in Marketing, and European PhD in Business Administration, with Extraordinary Doctoral Prize (University of Granada, Spain), is Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. He has been visiting scholar at the Zicklin School of Business (NY, USA), Aston Business School (Aston University, UK), the University ... Read more
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