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Architecting Experience: A Marketing Science And Digital Analytics Handbook
Scot R. Wheeler
€ 37.99
€ 36.23
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Description for Architecting Experience: A Marketing Science And Digital Analytics Handbook
Paperback. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Series: Advances and Opportunities with Big Data and Analytics. Num Pages: 280 pages. BIC Classification: KJE; KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 154 x 229 x 18. Weight in Grams: 410.
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives ... Read more
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives ... Read more
Product Details
Publisher
World Scientific Publishing Co Pte Ltd
Format
Paperback
Publication date
2016
Series
Advances and Opportunities with Big Data and Analytics
Condition
New
Weight
409g
Number of Pages
280
Place of Publication
Singapore, Singapore
ISBN
9789814725651
SKU
V9789814725651
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
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