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19%OFFKevin Nalty - Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video - 9780470598887 - V9780470598887
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Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

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Description for Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video Hardcover. Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Series: New Rules Social Media Series. Num Pages: 282 pages, Illustrations. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 26. Weight in Grams: 488.
Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.

  • Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians
  • Foreword by veteran vlogger David Meerman Scott
  • First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting
  • Learn from the successes of top companies and ... Read more

Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.

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Product Details

Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc
Number of pages
282
Condition
New
Series
New Rules Social Media Series
Number of Pages
256
Place of Publication
New York, United States
ISBN
9780470598887
SKU
V9780470598887
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Kevin Nalty
KEVIN H. NALTY, known as “Nalts” on YouTube, is the only career marketer who doubles as one of the most viewed YouTube comedians. Formerly a marketing director at Merck and Johnson & Johnson, Nalty currently helps leading brands—including Fox Broadcasting, Microsoft, InterContinental Hotels Group, Cox Communications, and Coke—market via online video. Visit NaltsConsulting.com.

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