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Branding@the Digital Age
Herbert M. Meyers~Richard Gerstman
€ 63.66
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Description for Branding@the Digital Age
Hardcover. This text concerns the topic of presenting compelling brands on the Internet. It includes chapters by senior executives at Microsoft, Pepsi-Cola, McDonalds, Procter & Gamble and Hewlett Packard. It focuses upon the strategic role of e-branding with a distinctive and creative Interbrand approach. Num Pages: 194 pages, 169 black & white illustrations, biography. BIC Classification: KJE; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 14. Weight in Grams: 495.
Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.
Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.
Product Details
Format
Hardback
Publication date
2001
Publisher
Palgrave Macmillan Dublin, Ireland
Number of pages
192
Condition
New
Number of Pages
184
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333947692
SKU
V9780333947692
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Herbert M. Meyers~Richard Gerstman
ANDY BATEMAN Managing Director, Interbrand Interactive VIVIENNE BECHTOLD Director of I-Knowledge, Procter & Gamble HILARY BILLINGS Chairman, CMO, RedEnvelope CHARLES E. BRYMER Group Chief Executive, Interbrand Group DAVID A. BURWICK Vice President, Marketing, Pepsi-Cola Company DEBORAH CHAE President, Interbrand Interactive BOJANA FAZARINC Formerly Director of Global Marketing Services, Hewlett Packard DAVID B. GREEN Senior Marketing Officer, McDonald's International ... Read more
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