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Building Digital Culture: A Practical Guide to Successful Digital Transformation
Daniel Rowles
€ 35.99
€ 32.08
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Description for Building Digital Culture: A Practical Guide to Successful Digital Transformation
Paperback. Leading companies including BMW, Twitter, Deloitte and Bloomberg share their insider stories of how embracing digital culture has improved their business practices, leading to increased adaptability and productivity. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJE; KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 19. Weight in Grams: 412.
WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let ... Read more
WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let ... Read more
Product Details
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
264
Place of Publication
London, United Kingdom
ISBN
9780749479657
SKU
V9780749479657
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Daniel Rowles
Daniel Rowles has worked on client and agency sides of digital marketing for almost 20 years. He is a Course Director for the Chartered Institute of Marketing (CIM), lecturer at Imperial College London, CEO of TargetInternet.com and lead judge for the CIM Marketing Excellence Awards. He is also the host of the Digital Marketing Podcast, an iTunes top 10 business ... Read more
Reviews for Building Digital Culture: A Practical Guide to Successful Digital Transformation
Brilliant insight into how to reality-check your own organisation and vision. There is courage in these pages - challenging and well-used terms and methodologies, but addressed in a helpful and practical way. A book to share.
Eda Colbert, Head of Brand and Marketing, British Council While I was reading this book, I was interrupting everyone I know I share ... Read more
Eda Colbert, Head of Brand and Marketing, British Council While I was reading this book, I was interrupting everyone I know I share ... Read more