E-commerce: business aspects
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E-commerce: business aspects
Paperback.
How do I know if my idea will work? How do I decide on the business model? How do I find my audience?
Your digital business start-up journey begins here. Num Pages: 312 pages, port. BIC Classification: KJE; KJVS. Category: (P) Professional & Vocational. Dimension: 155 x 234 x 17. Weight in Grams: 486.
- Publisher
- John Wiley and Sons Ltd
- Number of pages
- 312
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd ed.
- Condition
- New
- SKU
- V9780857082855
- ISBN
- 9780857082855
Paperback
Condition: New
€ 19.99€ 15.90
€ 19.99
€ 15.90
Paperback. What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. Num Pages: 288 pages, Illustrations. BIC Classification: JFFT; KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 131 x 20. Weight in Grams: 210.
- Publisher
- Cornerstone
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9781847940360
- ISBN
- 9781847940360
Paperback
Condition: New
€ 16.99€ 12.58
€ 16.99
€ 12.58
Hardcover. Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results. Num Pages: 304 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 27. Weight in Grams: 502.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470122457
- ISBN
- 9780470122457
Hardback
Condition: New
€ 21.99€ 18.25
€ 21.99
€ 18.25
Hardcover. In The Social Media 100, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Chris has spent two years researching what the best businesses are doing with social media and how they're doing it. Num Pages: 352 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 187 x 138 x 28. Weight in Grams: 358.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780470563410
- ISBN
- 9780470563410
Hardback
Condition: New
€ 24.99€ 20.13
€ 24.99
€ 20.13
Hardback. Three year strategy horizons are meaningless in a digital world where the environment changes every day - your strategy needs to become tactical and changes in tactics need to instantly feed changes in strategy. You need Stractics. Num Pages: 184 pages. BIC Classification: KJC; KJE; KJM. Category: (G) General (US: Trade). Dimension: 222 x 141. Weight in Grams: 454.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 184
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781137574817
- ISBN
- 9781137574817
Hardback
Condition: New
€ 54.37
€ 54.37
Paperback. Need help to generate traffic for your website or blog? This new guide is easy enough to get you started, but comprehensive enough to give you a deeper understanding of Search Engine Optimisation. In straightforward language it shows what terms such as 'organic' and 'keywords' mean, and how you can use them for your own benefit. Series: Everyday Guides Made Easy. Num Pages: 128 pages, 120 colour illustrations. BIC Classification: KJE; UMW. Category: (G) General (US: Trade). Dimension: 210 x 170 x 16. Weight in Grams: 260.
- Publisher
- Flame Tree Publishing
- Format
- Paperback
- Publication date
- 2017
- Edition
- New edition
- Condition
- New
- SKU
- V9781786641908
- ISBN
- 9781786641908
Paperback
Condition: New
€ 14.99€ 13.17
€ 14.99
€ 13.17
Hardcover. .
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 318
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118524541
- ISBN
- 9781118524541
Hardback
Condition: New
€ 27.04
€ 27.04
Hardback. The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). Num Pages: 156 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 228 x 18. Weight in Grams: 388.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118844397
- ISBN
- 9781118844397
Hardback
Condition: New
€ 26.99€ 21.92
€ 26.99
€ 21.92
Paperback. Take advantage of mobile commerce to generate more demand, traffic, and sales for your products and services. This unique cookbook provides a collection of practical recipes you can put to use in every step of the mobile customer lifecycle. Num Pages: 208 pages, illustrations. BIC Classification: KJE. Category: (XV) Technical / Manuals. Dimension: 233 x 178 x 11. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- O´Reilly Media United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9781449320157
- ISBN
- 9781449320157
Paperback
Condition: New
€ 37.99€ 36.19
€ 37.99
€ 36.19
Share This: The Social Media Handbook for PR Professionals
Cipr (Chartered Institute Of Public Relations...
Hardcover. Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. Num Pages: 260 pages, Illustrations. BIC Classification: KJE; KJSP. Category: (P) Professional & Vocational. Dimension: 230 x 164 x 26. Weight in Grams: 528.
- Publisher
- Wiley
- Number of pages
- 264
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118404843
- ISBN
- 9781118404843
Hardback
Condition: New
€ 24.99€ 15.80
€ 24.99
€ 15.80
Hardcover. Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. Num Pages: 224 pages, Illustrations, maps. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 152 x 216 x 21. Weight in Grams: 354.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118061930
- ISBN
- 9781118061930
Hardback
Condition: New
€ 25.99€ 21.08
€ 25.99
€ 21.08
Hardcover. An increasing reliance on the Internet and mobile communication has deprived us of our usual means of assessing another party's trustworthiness. This is increasingly forcing us to rely on control. Yet the notion of trust and trustworthiness is essential to the continued development of a technology-enabled society. Num Pages: 310 pages, illustrations. BIC Classification: GTC; KJE; UTN. Category: (P) Professional & Vocational. Dimension: 250 x 174 x 22. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 310
- Condition
- New
- SKU
- V9780470061305
- ISBN
- 9780470061305
Hardback
Condition: New
€ 135.69
€ 135.69
Hardcover. In this Web 2. 0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. Num Pages: 208 pages, Illustrations. BIC Classification: KJE; KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 20. Weight in Grams: 384.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780470411599
- ISBN
- 9780470411599
Hardback
Condition: New
€ 24.99€ 20.13
€ 24.99
€ 20.13
Hardback. Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. Num Pages: 240 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 238 x 25. Weight in Grams: 422.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119059721
- ISBN
- 9781119059721
Hardback
Condition: New
€ 37.99€ 29.69
€ 37.99
€ 29.69
Paperback. Written by the same team behind the bestselling Understanding Digital Marketing, Understanding Social Media is the ultimate guide to using social media to grow a customer base, increase engagement and build a business. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 19. Weight in Grams: 464.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749473563
- ISBN
- 9780749473563
Paperback
Condition: New
€ 36.99€ 30.47
€ 36.99
€ 30.47
Paperback. Anyone can profit from eBay, plug into Amazon and start selling on other online marketplaces. If you're just considering a clear-out, need a second income or want to set up an eCommerce enterprise, 'Make Serious Money on eBay UK, Amazon and Beyond' is the place to start. Num Pages: 256 pages, B&W illustrations. BIC Classification: KJE; UDB; VSC. Category: (G) General (US: Trade). Dimension: 214 x 141 x 19. Weight in Grams: 312.
- Publisher
- Nicholas Brealey Publishing
- Format
- Paperback
- Publication date
- 2013
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781857886085
- ISBN
- 9781857886085
Paperback
Condition: New
€ 17.99€ 13.41
€ 17.99
€ 13.41
Paperback. Take advantage of Facebook to promote brands, products, and services. With The Facebook Marketing Book, you'll learn proven tactics that you can use right away to build your brand and engage prospective customers. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 177 x 203 x 16. Weight in Grams: 358.
- Publisher
- O´Reilly Media United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781449388485
- ISBN
- 9781449388485
Paperback
Condition: New
€ 22.03
€ 22.03
Paperback. Leading companies including BMW, Twitter, Deloitte and Bloomberg share their insider stories of how embracing digital culture has improved their business practices, leading to increased adaptability and productivity. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJE; KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 19. Weight in Grams: 412.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749479657
- ISBN
- 9780749479657
Paperback
Condition: New
€ 40.99€ 32.65
€ 40.99
€ 32.65
Hardcover. The eBay Phenomenon taps into the dynamics and strategies that have made eBay one of the most profitable e:commerce companies in business today. Through inside access to the top players including CEO Meg Whitman, Richard Brandt reveals the philosophies and inner workings of this emerging digital giant. Num Pages: 224 pages, illustrations. BIC Classification: KJE; KNPR; UDB. Category: (P) Professional & Vocational. Dimension: 234 x 162 x 22. Weight in Grams: 506.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780471384908
- ISBN
- 9780471384908
Hardback
Condition: New
€ 47.99€ 37.13
€ 47.99
€ 37.13
Paperback. Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization. Num Pages: 336 pages, 15 black-&-white illustrations. BIC Classification: KJC; KJE. Category: (G) General (US: Trade). Dimension: 154 x 233 x 22. Weight in Grams: 420.
- Publisher
- Yale University Press
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9780300188295
- ISBN
- 9780300188295
Paperback
Condition: New
€ 19.99€ 16.07
€ 19.99
€ 16.07