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E-commerce: business aspects

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E-commerce: business aspects

Paperback.

How do I know if my idea will work? How do I decide on the business model? How do I find my audience?

Your digital business start-up journey begins here. Num Pages: 312 pages, port. BIC Classification: KJE; KJVS. Category: (P) Professional & Vocational. Dimension: 155 x 234 x 17. Weight in Grams: 486.

Publisher
John Wiley and Sons Ltd
Number of pages
312
Format
Paperback
Publication date
2012
Edition
2nd ed.
Condition
New
SKU
V9780857082855
ISBN
9780857082855
Paperback
Condition: New

€ 19.99
€ 15.98

Paperback. What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. Num Pages: 288 pages, Illustrations. BIC Classification: JFFT; KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 131 x 20. Weight in Grams: 210.
Publisher
Cornerstone
Number of pages
288
Format
Paperback
Publication date
2009
Condition
New
SKU
V9781847940360
ISBN
9781847940360
Paperback
Condition: New

€ 16.99
€ 12.64

Hardcover. Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results. Num Pages: 304 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 27. Weight in Grams: 502.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
304
Format
Hardback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9780470122457
ISBN
9780470122457
Hardback
Condition: New

€ 20.99
€ 18.33

Hardcover. In The Social Media 100, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Chris has spent two years researching what the best businesses are doing with social media and how they're doing it. Num Pages: 352 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 187 x 138 x 28. Weight in Grams: 358.
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
352
Condition
New
SKU
V9780470563410
ISBN
9780470563410
Hardback
Condition: New

€ 24.99
€ 20.23

Hardcover. .
Publisher
John Wiley & Sons Inc United States
Number of pages
318
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118524541
ISBN
9781118524541
Hardback
Condition: New

€ 27.37

Hardback. The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). Num Pages: 156 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 228 x 18. Weight in Grams: 388.
Publisher
John Wiley & Sons Inc United States
Number of pages
224
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118844397
ISBN
9781118844397
Hardback
Condition: New

€ 26.99
€ 22.12

Paperback. Take advantage of mobile commerce to generate more demand, traffic, and sales for your products and services. This unique cookbook provides a collection of practical recipes you can put to use in every step of the mobile customer lifecycle. Num Pages: 208 pages, illustrations. BIC Classification: KJE. Category: (XV) Technical / Manuals. Dimension: 233 x 178 x 11. Weight in Grams: 340.
Format
Paperback
Publication date
2013
Publisher
O´Reilly Media United States
Number of pages
208
Condition
New
SKU
V9781449320157
ISBN
9781449320157
Paperback
Condition: New

€ 37.99
€ 36.39

Paperback. THE THIRD SCREEN: THE ULTIMATE GUIDE TO MOBILE MARKETING defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. Num Pages: 240 pages. BIC Classification: KJE; KJS; UDH. Category: (G) General (US: Trade). Dimension: 231 x 153 x 20. Weight in Grams: 332.
Format
Paperback
Publication date
2014
Publisher
Nicholas Brealey America
Edition
Rev Upd
Condition
New
SKU
V9781857886238
ISBN
9781857886238
Paperback
Condition: New

€ 19.99
€ 14.96

Hardcover. Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. Num Pages: 260 pages, Illustrations. BIC Classification: KJE; KJSP. Category: (P) Professional & Vocational. Dimension: 230 x 164 x 26. Weight in Grams: 528.
Publisher
Wiley
Number of pages
264
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781118404843
ISBN
9781118404843
Hardback
Condition: New

€ 24.99
€ 18.46

Hardcover. Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. Num Pages: 224 pages, Illustrations, maps. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 152 x 216 x 21. Weight in Grams: 354.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9781118061930
ISBN
9781118061930
Hardback
Condition: New

€ 25.99
€ 21.18

Paperback. Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf--life of your company. This module explores the vast array of options available to the HR function including on--the--job learning, formal management education, coaching and mentoring. Series: Express Exec. Num Pages: 122 pages, Illustrations. BIC Classification: JNRV; KJE; KJMV2; UDB. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 123 x 177 x 7. Weight in Grams: 128.
Format
Paperback
Publication date
2003
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
122
Condition
New
SKU
V9781841124445
ISBN
9781841124445
Paperback
Condition: New

€ 15.99
€ 13.59

Hardcover. Shows how Online Dispute Resolution (ODR) can be used to resolve conflicts which inevitably arise, both online and offline, in business and commerce. Based on exclusive research and best practices, this title presents advice on how ODR can save time and money, offering suggestions and approaches for resolving business related conflicts online. Num Pages: 326 pages, , black & white illustrations. BIC Classification: KJE; KJM; UDB. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 236 x 159 x 33. Weight in Grams: 582.
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
326
Condition
New
SKU
V9780787957315
ISBN
9780787957315
Hardback
Condition: New

€ 38.99
€ 30.54

Hardcover. In this Web 2. 0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. Num Pages: 208 pages, Illustrations. BIC Classification: KJE; KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 20. Weight in Grams: 384.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9780470411599
ISBN
9780470411599
Hardback
Condition: New

€ 24.99
€ 20.15

Hardback. Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. Num Pages: 240 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 238 x 25. Weight in Grams: 422.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119059721
ISBN
9781119059721
Hardback
Condition: New

€ 37.99
€ 29.71

Paperback. Written by the same team behind the bestselling Understanding Digital Marketing, Understanding Social Media is the ultimate guide to using social media to grow a customer base, increase engagement and build a business. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 19. Weight in Grams: 464.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780749473563
ISBN
9780749473563
Paperback
Condition: New

€ 33.99
€ 30.93

Paperback. Presents an international showcase of the most successful digital marketing campaigns in recent history. This title explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 15. Weight in Grams: 410.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Edition
Second Edition
Condition
New
SKU
V9780749469689
ISBN
9780749469689
Paperback
Condition: New

€ 35.99
€ 33.15

Hardcover. Internet-based business transactions can be broken down into a series of independent steps. This workflow often involves tools from an array of fields, such as network modeling, scheduling, distributed systems, artificial intelligence, software agents, and Java. This book deals with this topic. Series: Wiley Series on Parallel and Distributed Computing. Num Pages: 656 pages, illustrations. BIC Classification: KJE; TJ; UDB; UY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 239 x 167 x 45. Weight in Grams: 1082.
Format
Hardback
Publication date
2002
Publisher
John Wiley and Sons Ltd United States
Edition
1st
Number of pages
656
Condition
New
SKU
V9780471439622
ISBN
9780471439622
Hardback
Condition: New

€ 180.90

Paperback. Anyone can profit from eBay, plug into Amazon and start selling on other online marketplaces. If you're just considering a clear-out, need a second income or want to set up an eCommerce enterprise, 'Make Serious Money on eBay UK, Amazon and Beyond' is the place to start. Num Pages: 256 pages, B&W illustrations. BIC Classification: KJE; UDB; VSC. Category: (G) General (US: Trade). Dimension: 214 x 141 x 19. Weight in Grams: 312.
Publisher
Nicholas Brealey Publishing
Format
Paperback
Publication date
2013
Edition
UK ed.
Condition
New
SKU
V9781857886085
ISBN
9781857886085
Paperback
Condition: New

€ 17.99
€ 13.39

Paperback. Take advantage of Facebook to promote brands, products, and services. With The Facebook Marketing Book, you'll learn proven tactics that you can use right away to build your brand and engage prospective customers. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 177 x 203 x 16. Weight in Grams: 358.
Publisher
O´Reilly Media United States
Number of pages
288
Format
Paperback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9781449388485
ISBN
9781449388485
Paperback
Condition: New

€ 22.15

Paperback. Leading companies including BMW, Twitter, Deloitte and Bloomberg share their insider stories of how embracing digital culture has improved their business practices, leading to increased adaptability and productivity. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJE; KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 19. Weight in Grams: 412.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749479657
ISBN
9780749479657
Paperback
Condition: New

€ 35.99
€ 33.15

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