E-commerce: business aspects
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E-commerce: business aspects
Hardback. Three year strategy horizons are meaningless in a digital world where the environment changes every day - your strategy needs to become tactical and changes in tactics need to instantly feed changes in strategy. You need Stractics. Num Pages: 184 pages. BIC Classification: KJC; KJE; KJM. Category: (G) General (US: Trade). Dimension: 222 x 141. Weight in Grams: 454.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 184
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781137574817
- ISBN
- 9781137574817
Hardback
Condition: New
€ 54.37
€ 54.37
Paperback. Need help to generate traffic for your website or blog? This new guide is easy enough to get you started, but comprehensive enough to give you a deeper understanding of Search Engine Optimisation. In straightforward language it shows what terms such as 'organic' and 'keywords' mean, and how you can use them for your own benefit. Series: Everyday Guides Made Easy. Num Pages: 128 pages, 120 colour illustrations. BIC Classification: KJE; UMW. Category: (G) General (US: Trade). Dimension: 210 x 170 x 16. Weight in Grams: 260.
- Publisher
- Flame Tree Publishing
- Format
- Paperback
- Publication date
- 2017
- Edition
- New edition
- Condition
- New
- SKU
- V9781786641908
- ISBN
- 9781786641908
Paperback
Condition: New
€ 14.99€ 13.17
€ 14.99
€ 13.17
Hardcover. .
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 318
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118524541
- ISBN
- 9781118524541
Hardback
Condition: New
€ 27.04
€ 27.04
Hardback. The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). Num Pages: 156 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 228 x 18. Weight in Grams: 388.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118844397
- ISBN
- 9781118844397
Hardback
Condition: New
€ 26.99€ 21.92
€ 26.99
€ 21.92
Paperback. Take advantage of mobile commerce to generate more demand, traffic, and sales for your products and services. This unique cookbook provides a collection of practical recipes you can put to use in every step of the mobile customer lifecycle. Num Pages: 208 pages, illustrations. BIC Classification: KJE. Category: (XV) Technical / Manuals. Dimension: 233 x 178 x 11. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- O´Reilly Media United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9781449320157
- ISBN
- 9781449320157
Paperback
Condition: New
€ 37.99€ 36.19
€ 37.99
€ 36.19
Share This: The Social Media Handbook for PR Professionals
Cipr (Chartered Institute Of Public Relations...
Hardcover. Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. Num Pages: 260 pages, Illustrations. BIC Classification: KJE; KJSP. Category: (P) Professional & Vocational. Dimension: 230 x 164 x 26. Weight in Grams: 528.
- Publisher
- Wiley
- Number of pages
- 264
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118404843
- ISBN
- 9781118404843
Hardback
Condition: New
€ 24.99€ 15.80
€ 24.99
€ 15.80
Hardcover. Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. Num Pages: 224 pages, Illustrations, maps. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 152 x 216 x 21. Weight in Grams: 354.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118061930
- ISBN
- 9781118061930
Hardback
Condition: New
€ 25.99€ 21.08
€ 25.99
€ 21.08
Hardcover. An increasing reliance on the Internet and mobile communication has deprived us of our usual means of assessing another party's trustworthiness. This is increasingly forcing us to rely on control. Yet the notion of trust and trustworthiness is essential to the continued development of a technology-enabled society. Num Pages: 310 pages, illustrations. BIC Classification: GTC; KJE; UTN. Category: (P) Professional & Vocational. Dimension: 250 x 174 x 22. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 310
- Condition
- New
- SKU
- V9780470061305
- ISBN
- 9780470061305
Hardback
Condition: New
€ 135.69
€ 135.69
Hardcover. In this Web 2. 0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. Num Pages: 208 pages, Illustrations. BIC Classification: KJE; KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 20. Weight in Grams: 384.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780470411599
- ISBN
- 9780470411599
Hardback
Condition: New
€ 24.99€ 20.13
€ 24.99
€ 20.13
Hardback. Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. Num Pages: 240 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 238 x 25. Weight in Grams: 422.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119059721
- ISBN
- 9781119059721
Hardback
Condition: New
€ 37.99€ 29.69
€ 37.99
€ 29.69
Paperback. Written by the same team behind the bestselling Understanding Digital Marketing, Understanding Social Media is the ultimate guide to using social media to grow a customer base, increase engagement and build a business. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 19. Weight in Grams: 464.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749473563
- ISBN
- 9780749473563
Paperback
Condition: New
€ 36.99€ 30.47
€ 36.99
€ 30.47
Paperback. Anyone can profit from eBay, plug into Amazon and start selling on other online marketplaces. If you're just considering a clear-out, need a second income or want to set up an eCommerce enterprise, 'Make Serious Money on eBay UK, Amazon and Beyond' is the place to start. Num Pages: 256 pages, B&W illustrations. BIC Classification: KJE; UDB; VSC. Category: (G) General (US: Trade). Dimension: 214 x 141 x 19. Weight in Grams: 312.
- Publisher
- Nicholas Brealey Publishing
- Format
- Paperback
- Publication date
- 2013
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781857886085
- ISBN
- 9781857886085
Paperback
Condition: New
€ 17.99€ 13.41
€ 17.99
€ 13.41
Paperback. Take advantage of Facebook to promote brands, products, and services. With The Facebook Marketing Book, you'll learn proven tactics that you can use right away to build your brand and engage prospective customers. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 177 x 203 x 16. Weight in Grams: 358.
- Publisher
- O´Reilly Media United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781449388485
- ISBN
- 9781449388485
Paperback
Condition: New
€ 22.03
€ 22.03
Paperback. Leading companies including BMW, Twitter, Deloitte and Bloomberg share their insider stories of how embracing digital culture has improved their business practices, leading to increased adaptability and productivity. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJE; KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 19. Weight in Grams: 412.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749479657
- ISBN
- 9780749479657
Paperback
Condition: New
€ 40.99€ 32.65
€ 40.99
€ 32.65
Hardcover. The eBay Phenomenon taps into the dynamics and strategies that have made eBay one of the most profitable e:commerce companies in business today. Through inside access to the top players including CEO Meg Whitman, Richard Brandt reveals the philosophies and inner workings of this emerging digital giant. Num Pages: 224 pages, illustrations. BIC Classification: KJE; KNPR; UDB. Category: (P) Professional & Vocational. Dimension: 234 x 162 x 22. Weight in Grams: 506.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780471384908
- ISBN
- 9780471384908
Hardback
Condition: New
€ 47.99€ 37.13
€ 47.99
€ 37.13
Paperback. Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization. Num Pages: 336 pages, 15 black-&-white illustrations. BIC Classification: KJC; KJE. Category: (G) General (US: Trade). Dimension: 154 x 233 x 22. Weight in Grams: 420.
- Publisher
- Yale University Press
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9780300188295
- ISBN
- 9780300188295
Paperback
Condition: New
€ 19.99€ 16.07
€ 19.99
€ 16.07
Hardcover. Num Pages: 192 pages. BIC Classification: KJC; KJE. Category: (P) Professional & Vocational. Dimension: 150 x 217 x 19. Weight in Grams: 322.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118985977
- ISBN
- 9781118985977
Hardback
Condition: New
€ 25.99€ 21.13
€ 25.99
€ 21.13
Hardcover. Proven methods for building an online income stream
You don't have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business. Num Pages: 242 pages, Illustrations, map. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 23. Weight in Grams: 452.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 242
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470633953
- ISBN
- 9780470633953
Hardback
Condition: New
€ 27.99€ 21.28
€ 27.99
€ 21.28
Paperback. Exploring the full spectrum of Internet infringement, monitoring and enforcement, this book gives readers an overview of the threats most commonly faced by brands today. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 158 x 25. Weight in Grams: 444.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478698
- ISBN
- 9780749478698
Paperback
Condition: New
€ 48.99€ 41.40
€ 48.99
€ 41.40
Hardcover. Keywords: "Business, Finance & Law - E-Commerce - E-business,Business, Finance & Law - E-Commerce - E-commerce,Busi"
- Condition
- Used, Very Good
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 336
- Format
- Hardback
- Publication date
- 1999
- Edition
- 1st Edition
- SKU
- KEX0191635
- ISBN
- 9780471357636
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Num Pages: 432 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 186 x 22. Weight in Grams: 780.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470488676
- ISBN
- 9780470488676
Paperback
Condition: New
€ 31.99€ 24.74
€ 31.99
€ 24.74
Paperback. .
- Publisher
- Filament Publishing Ltd
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781910125045
- ISBN
- 9781910125045
Paperback
Condition: New
€ 21.99€ 16.79
€ 21.99
€ 16.79
231 pages. Cateogry: (G) General (US: Trade). BIC Classification: KJE; KJS; UT. Dimension: 225 x 152 x 13. Weight: 344.
- Number of pages
- 231
- Condition
- New
- SKU
- V9781610350525
- ISBN
- 9781610350525
Paperback
Condition: New
€ 34.99€ 23.50
€ 34.99
€ 23.50
Hardback. Num Pages: 536 pages, illustrations. BIC Classification: KJE; KJP; KJSA; UDB. Category: (G) General (US: Trade). Dimension: 286 x 225 x 40. Weight in Grams: 1835.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Bonus Books Inc United States
- Number of pages
- 536
- Condition
- New
- SKU
- V9781566251624
- ISBN
- 9781566251624
Hardback
Condition: New
€ 85.19€ 81.47
€ 85.19
€ 81.47