E-commerce: business aspects
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E-commerce: business aspects
Paperback. A practical guide for understanding the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website. Understand the why behind the how of search marketing. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJE; UMW. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 233 x 14. Weight in Grams: 324.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749477998
- ISBN
- 9780749477998
Paperback
Condition: New
€ 28.46
€ 28.46
Paperback. Num Pages: 272 pages, 200 colour illus. BIC Classification: KJE; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 213 x 291 x 2. Weight in Grams: 1022.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781474233323
- ISBN
- 9781474233323
Paperback
Condition: New
€ 52.99€ 44.42
€ 52.99
€ 44.42
Hardback. When managers and marketers outline their social media strategies, they often plan for the right hook - their next highly anticipated sale or campaign that's going to put the competition out for the count. Right hooks, after all, convert traffic to sales. This book offers a blueprint to social media marketing strategies that really works. Num Pages: 224 pages, Illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 239 x 197 x 21. Weight in Grams: 762.
- Publisher
- HarperCollins Publishers Inc
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780062273062
- ISBN
- 9780062273062
Hardback
Condition: New
€ 26.99€ 22.02
€ 26.99
€ 22.02
Hardback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781472480248
- ISBN
- 9781472480248
Hardback
Condition: New
€ 48.63
€ 48.63
Paperback. Num Pages: 320 pages. BIC Classification: 1FPC; KJE. Category: (G) General (US: Trade). Dimension: 197 x 130. .
- Publisher
- Pan Macmillan
- Format
- Paperback
- Publication date
- 2016
- Edition
- Main Market Ed.
- Condition
- New
- SKU
- V9781447290667
- ISBN
- 9781447290667
Paperback
Condition: New
€ 13.00€ 11.78
€ 13.00
€ 11.78
Paperback. Num Pages: 304 pages. BIC Classification: 1FPC; BGB; KJE; KJZ. Category: (G) General (US: Trade). Dimension: 203 x 135 x 17. Weight in Grams: 294.
- Publisher
- HarperCollins Publishers Inc
- Format
- Paperback
- Publication date
- 2018
- Edition
- Reprint
- Condition
- New
- SKU
- V9780062413413
- ISBN
- 9780062413413
Paperback
Condition: New
€ 13.00€ 11.42
€ 13.00
€ 11.42
Paperback. The best-selling author of Naked Statistics takes us on a romp through the colourful world of monetary policy and history. Num Pages: 368 pages, 15 illustrations. BIC Classification: KCBM; KCP; KFFK; KJE. Category: (G) General (US: Trade). Dimension: 211 x 140 x 25. Weight in Grams: 290.
- Publisher
- WW Norton & Co
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780393353730
- ISBN
- 9780393353730
Paperback
Condition: New
€ 19.99€ 18.50
€ 19.99
€ 18.50
Hardback. Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Num Pages: 296 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 223 x 167 x 22. Weight in Grams: 478.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 296
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119950554
- ISBN
- 9781119950554
Hardback
Condition: New
€ 24.99€ 18.58
€ 24.99
€ 18.58
Hardcover. Num Pages: 240 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119183174
- ISBN
- 9781119183174
Hardback
Condition: New
€ 30.99€ 24.10
€ 30.99
€ 24.10
Paperback. Exploring the full spectrum of Internet infringement, monitoring and enforcement, this book gives readers an overview of the threats most commonly faced by brands today. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 158 x 25. Weight in Grams: 444.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478698
- ISBN
- 9780749478698
Paperback
Condition: New
€ 46.99€ 42.03
€ 46.99
€ 42.03
Paperback. .
- Publisher
- Cengage Learning, Inc
- Format
- Paperback
- Publication date
- 2014
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9781285425436
- ISBN
- 9781285425436
Paperback
Condition: New
€ 102.56
€ 102.56
Paperback. Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJSA; UDB. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 20. Weight in Grams: 550.
- Publisher
- NTC Publishing Group,U.S. United States
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2003
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780658020995
- ISBN
- 9780658020995
Paperback
Condition: New
€ 31.99€ 22.80
€ 31.99
€ 22.80
Hardback. The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). Num Pages: 156 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 228 x 18. Weight in Grams: 388.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118844397
- ISBN
- 9781118844397
Hardback
Condition: New
€ 26.99€ 22.12
€ 26.99
€ 22.12
Paperback. Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Num Pages: 224 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 154 x 230 x 15. Weight in Grams: 284.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118896655
- ISBN
- 9781118896655
Paperback
Condition: New
€ 25.99€ 19.44
€ 25.99
€ 19.44
Paperback. While online marketing is increasingly visible in our daily lives, it is still a young medium: it is still in its experimental stage. Online marketing is changing form rapidly. This book considers the major online trends that may continue in one form or another for some time. It also highlights big marketing ideas and case studies. Series: Basics Marketing. Num Pages: 184 pages, 50 colour illustrations. BIC Classification: KJE; KJS. Category: (UU) Undergraduate. Dimension: 229 x 162 x 16. Weight in Grams: 548.
- Publisher
- AVA Publishing
- Number of pages
- 184
- Format
- Paperback
- Publication date
- 2010
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9782940411337
- ISBN
- 9782940411337
Paperback
Condition: New
€ 33.99€ 28.86
€ 33.99
€ 28.86
Paperback. A practical and engaging guide offering cutting-edge strategies for how to control, curate and optimise your digital reputation to improve professional, financial and social prospects Num Pages: 256 pages. BIC Classification: KJC; KJE. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 153 x 235 x 17. Weight in Grams: 340.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780349406831
- ISBN
- 9780349406831
Paperback
Condition: New
€ 18.99€ 14.17
€ 18.99
€ 14.17
Paperback.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 400
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd UK Edition
- Condition
- New
- SKU
- V9781119991380
- ISBN
- 9781119991380
Paperback
Condition: New
€ 26.99€ 22.12
€ 26.99
€ 22.12
Hardcover. The amazing rise and expansion of JD.com, one of China's most successful modern-day companies. As China's influence grows on the global economy, this book provides unique insights into the Chinese corporate world. E-commerce/online retail is the fastest growing sector in China - with JD.com and Alibaba battling for dominance. Num Pages: 296 pages. BIC Classification: 1FPC; KJE; KNPR. Category: (G) General (US: Trade). Dimension: 247 x 195 x 36. Weight in Grams: 704.
- Publisher
- Lid Publishing
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781910649718
- ISBN
- 9781910649718
Hardback
Condition: New
€ 33.99€ 24.58
€ 33.99
€ 24.58
Paperback. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119154549
- ISBN
- 9781119154549
Paperback
Condition: New
€ 31.99€ 22.78
€ 31.99
€ 22.78
Hardcover. Num Pages: 240 pages, illustrations. BIC Classification: KCBM; KJE. Category: (P) Professional & Vocational. Dimension: 237 x 155 x 22. Weight in Grams: 426.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118963661
- ISBN
- 9781118963661
Hardback
Condition: New
€ 35.99€ 28.86
€ 35.99
€ 28.86
Paperback. Contains strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others. Num Pages: 384 pages. BIC Classification: KJE; KJMV7. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 27. Weight in Grams: 506.
- Publisher
- PIATKUS BOOKS
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2007
- Edition
- 4Rev Ed
- Condition
- New
- SKU
- V9780749928117
- ISBN
- 9780749928117
Paperback
Condition: New
€ 18.99€ 14.13
€ 18.99
€ 14.13
Paperback. Take advantage of Facebook to promote brands, products, and services. With The Facebook Marketing Book, you'll learn proven tactics that you can use right away to build your brand and engage prospective customers. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 177 x 203 x 16. Weight in Grams: 358.
- Publisher
- O´Reilly Media United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781449388485
- ISBN
- 9781449388485
Paperback
Condition: New
€ 22.15
€ 22.15
Hardcover. Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Series: Wiley and SAS Business Series. Num Pages: 204 pages. BIC Classification: KJC; KJE. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 21. Weight in Grams: 400.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 204
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470886021
- ISBN
- 9780470886021
Hardback
Condition: New
€ 46.99€ 36.36
€ 46.99
€ 36.36
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- John Murray Press United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2019
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781473607538
- ISBN
- 9781473607538
Paperback
Condition: New
€ 11.99€ 10.30
€ 11.99
€ 10.30