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E-commerce: business aspects

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E-commerce: business aspects

Paperback. A practical guide for understanding the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website. Understand the why behind the how of search marketing. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJE; UMW. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 233 x 14. Weight in Grams: 324.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780749477998
ISBN
9780749477998
Paperback
Condition: New

€ 28.46

Paperback. Num Pages: 272 pages, 200 colour illus. BIC Classification: KJE; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 213 x 291 x 2. Weight in Grams: 1022.
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2017
Condition
New
SKU
V9781474233323
ISBN
9781474233323
Paperback
Condition: New

€ 52.99
€ 44.42

Hardback. When managers and marketers outline their social media strategies, they often plan for the right hook - their next highly anticipated sale or campaign that's going to put the competition out for the count. Right hooks, after all, convert traffic to sales. This book offers a blueprint to social media marketing strategies that really works. Num Pages: 224 pages, Illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 239 x 197 x 21. Weight in Grams: 762.
Publisher
HarperCollins Publishers Inc
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780062273062
ISBN
9780062273062
Hardback
Condition: New

€ 26.99
€ 22.02

Hardback. .
Publisher
Taylor & Francis Ltd
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781472480248
ISBN
9781472480248
Hardback
Condition: New

€ 48.63

Paperback. Num Pages: 320 pages. BIC Classification: 1FPC; KJE. Category: (G) General (US: Trade). Dimension: 197 x 130. .
Publisher
Pan Macmillan
Format
Paperback
Publication date
2016
Edition
Main Market Ed.
Condition
New
SKU
V9781447290667
ISBN
9781447290667
Paperback
Condition: New

€ 13.00
€ 11.78

Paperback. Num Pages: 304 pages. BIC Classification: 1FPC; BGB; KJE; KJZ. Category: (G) General (US: Trade). Dimension: 203 x 135 x 17. Weight in Grams: 294.
Publisher
HarperCollins Publishers Inc
Format
Paperback
Publication date
2018
Edition
Reprint
Condition
New
SKU
V9780062413413
ISBN
9780062413413
Paperback
Condition: New

€ 13.00
€ 11.42

Paperback. The best-selling author of Naked Statistics takes us on a romp through the colourful world of monetary policy and history. Num Pages: 368 pages, 15 illustrations. BIC Classification: KCBM; KCP; KFFK; KJE. Category: (G) General (US: Trade). Dimension: 211 x 140 x 25. Weight in Grams: 290.
Publisher
WW Norton & Co
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780393353730
ISBN
9780393353730
Paperback
Condition: New

€ 19.99
€ 18.50

Hardback. Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Num Pages: 296 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 223 x 167 x 22. Weight in Grams: 478.
Publisher
John Wiley & Sons Inc
Number of pages
296
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781119950554
ISBN
9781119950554
Hardback
Condition: New

€ 24.99
€ 18.58

Hardcover. Num Pages: 240 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119183174
ISBN
9781119183174
Hardback
Condition: New

€ 30.99
€ 24.10

Paperback. Exploring the full spectrum of Internet infringement, monitoring and enforcement, this book gives readers an overview of the threats most commonly faced by brands today. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 158 x 25. Weight in Grams: 444.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780749478698
ISBN
9780749478698
Paperback
Condition: New

€ 46.99
€ 42.03

Paperback. .
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2014
Edition
11th Edition
Condition
New
SKU
V9781285425436
ISBN
9781285425436
Paperback
Condition: New

€ 102.56

Paperback. Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJSA; UDB. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 20. Weight in Grams: 550.
Publisher
NTC Publishing Group,U.S. United States
Number of pages
336
Format
Paperback
Publication date
2003
Edition
2nd Edition
Condition
New
SKU
V9780658020995
ISBN
9780658020995
Paperback
Condition: New

€ 31.99
€ 22.80

Hardback. The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). Num Pages: 156 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 228 x 18. Weight in Grams: 388.
Publisher
John Wiley & Sons Inc United States
Number of pages
224
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118844397
ISBN
9781118844397
Hardback
Condition: New

€ 26.99
€ 22.12

Paperback. Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Num Pages: 224 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 154 x 230 x 15. Weight in Grams: 284.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9781118896655
ISBN
9781118896655
Paperback
Condition: New

€ 25.99
€ 19.44

Paperback. While online marketing is increasingly visible in our daily lives, it is still a young medium: it is still in its experimental stage. Online marketing is changing form rapidly. This book considers the major online trends that may continue in one form or another for some time. It also highlights big marketing ideas and case studies. Series: Basics Marketing. Num Pages: 184 pages, 50 colour illustrations. BIC Classification: KJE; KJS. Category: (UU) Undergraduate. Dimension: 229 x 162 x 16. Weight in Grams: 548.
Publisher
AVA Publishing
Number of pages
184
Format
Paperback
Publication date
2010
Edition
0th Edition
Condition
New
SKU
V9782940411337
ISBN
9782940411337
Paperback
Condition: New

€ 33.99
€ 28.86

Paperback. A practical and engaging guide offering cutting-edge strategies for how to control, curate and optimise your digital reputation to improve professional, financial and social prospects Num Pages: 256 pages. BIC Classification: KJC; KJE. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 153 x 235 x 17. Weight in Grams: 340.
Publisher
Little, Brown Book Group
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780349406831
ISBN
9780349406831
Paperback
Condition: New

€ 18.99
€ 14.17

Paperback.
Publisher
John Wiley & Sons Inc
Number of pages
400
Format
Paperback
Publication date
2011
Edition
2nd UK Edition
Condition
New
SKU
V9781119991380
ISBN
9781119991380
Paperback
Condition: New

€ 26.99
€ 22.12

Hardcover. The amazing rise and expansion of JD.com, one of China's most successful modern-day companies. As China's influence grows on the global economy, this book provides unique insights into the Chinese corporate world. E-commerce/online retail is the fastest growing sector in China - with JD.com and Alibaba battling for dominance. Num Pages: 296 pages. BIC Classification: 1FPC; KJE; KNPR. Category: (G) General (US: Trade). Dimension: 247 x 195 x 36. Weight in Grams: 704.
Publisher
Lid Publishing
Format
Hardback
Publication date
2016
Condition
New
SKU
V9781910649718
ISBN
9781910649718
Hardback
Condition: New

€ 33.99
€ 24.58

Paperback. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc United States
Number of pages
384
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119154549
ISBN
9781119154549
Paperback
Condition: New

€ 31.99
€ 22.78

Hardcover. Num Pages: 240 pages, illustrations. BIC Classification: KCBM; KJE. Category: (P) Professional & Vocational. Dimension: 237 x 155 x 22. Weight in Grams: 426.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781118963661
ISBN
9781118963661
Hardback
Condition: New

€ 35.99
€ 28.86

Paperback. Contains strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others. Num Pages: 384 pages. BIC Classification: KJE; KJMV7. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 27. Weight in Grams: 506.
Publisher
PIATKUS BOOKS
Number of pages
384
Format
Paperback
Publication date
2007
Edition
4Rev Ed
Condition
New
SKU
V9780749928117
ISBN
9780749928117
Paperback
Condition: New

€ 18.99
€ 14.13

Paperback. Take advantage of Facebook to promote brands, products, and services. With The Facebook Marketing Book, you'll learn proven tactics that you can use right away to build your brand and engage prospective customers. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 177 x 203 x 16. Weight in Grams: 358.
Publisher
O´Reilly Media United States
Number of pages
288
Format
Paperback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9781449388485
ISBN
9781449388485
Paperback
Condition: New

€ 22.15

Hardcover. Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Series: Wiley and SAS Business Series. Num Pages: 204 pages. BIC Classification: KJC; KJE. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 21. Weight in Grams: 400.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
204
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780470886021
ISBN
9780470886021
Hardback
Condition: New

€ 46.99
€ 36.36

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
John Murray Press United Kingdom
Number of pages
128
Format
Paperback
Publication date
2019
Edition
1st Edition
Condition
New
SKU
V9781473607538
ISBN
9781473607538
Paperback
Condition: New

€ 11.99
€ 10.30

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