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N/A - Electronic Markets: Benefits, Costs and Risks - 9780230229228 - V9780230229228
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Electronic Markets: Benefits, Costs and Risks

€ 66.66
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Description for Electronic Markets: Benefits, Costs and Risks Hardcover. This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets. Editor(s): Standing, Craig. Num Pages: 225 pages, biography. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 221 x 135 x 18. Weight in Grams: 392.
This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.

Product Details

Format
Hardback
Publication date
2009
Publisher
Palgrave Macmillan
Number of pages
232
Condition
New
Number of Pages
214
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230229228
SKU
V9780230229228
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About N/A
Dr HELEN CRIPPS Lecturer in the School of Marketing Tourism and Leisure at Edith Cowan University, Australia YUVAL DAN-GUR PHd Student, University of Haifa, Israel BELA FLORENTHAL is Assistant Professor of Marketing, College of Business, Butler University, USA DENISE E GENGATHAREN is currently teaching in MIS and Project Management at the School of Management, Edith Cowan University, Australia ... Read more

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