×


 x 

Shopping cart
Coletti, Paolo; Aichner, Thomas - Mass Customization - 9783642183898 - V9783642183898
Stock image for illustration purposes only - book cover, edition or condition may vary.

Mass Customization

€ 63.90
FREE Delivery in Ireland
Description for Mass Customization Paperback. With mass production unable to fulfil the needs of an increasingly demanding customer base, and mass product customization the new buzzword, this book analyzes differing production paradigms to arrive at a definition not restricted to mere modules assembly. Series: SpringerBriefs in Business. Num Pages: 110 pages, 20 black & white illustrations, 66 black & white tables, biography. BIC Classification: JHBC; KJE; KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 158 x 8. Weight in Grams: 160.

 

Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation from a customer perspective, analyses Mass Customization theories and assesses relevant best practices of European and International markets. The results of a survey among more than 500 European customers show a declining willingness of customers to compromise on the issue of suitability of products to their personal needs and preferences, the possibility for companies to break brand loyalty and the influence of immediate availability, delivery ... Read more

 

Mass Customization has become important to business because of the difficulties of customers to find what they want despite an increase in product variety for many products over the past decades. The emergence of modern technologies in production and communication, however, allows companies to produce customized products without relinquishing economies of scale. With only few companies having taken this promising path, the authors believe that Mass Customization and Mass Customization related marketing strategies will play an essential role in the future and prompt both market leaders and their competitors to offer customization on a large scale for a vast variety of products.

Show Less

Product Details

Format
Paperback
Publication date
2011
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
110
Condition
New
Series
SpringerBriefs in Business
Number of Pages
100
Place of Publication
Berlin, Germany
ISBN
9783642183898
SKU
V9783642183898
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

Reviews for Mass Customization

Goodreads reviews for Mass Customization


Subscribe to our newsletter

News on special offers, signed editions & more!