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Pricing, Online Marketing Behavior, and Analytics
Giampaolo Viglia
€ 65.98
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Description for Pricing, Online Marketing Behavior, and Analytics
Hardcover. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Num Pages: 106 pages, 1 black & white illustrations, biography. BIC Classification: KJE; KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 224 x 142 x 14. Weight in Grams: 296.
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are ... Read more
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are ... Read more
Product Details
Format
Hardback
Publication date
2014
Publisher
Palgrave Pivot
Condition
New
Number of Pages
106
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137413253
SKU
V9781137413253
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Giampaolo Viglia
Giampaolo Viglia is a Post Doctorate Research Fellow at the University of Eastern Piedmont, Italy.
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