Pro PayPal E-Commerce contains the most comprehensive collection of information on PayPal technologies. It takes the approach of PayPal as a digital money platform, and shows how its a dynamic service that offers far more than just payment processing.

With its breadth of technologies and APIs, the PayPal platform is a basis for development and innovation for an unlimited number of possibilities. It offers a wide range of payment technologies, but its not always easy to decipher which technology is the best choice for a web site. This book gets under the hood to show you how the different technologies ... Read morework, how to choose the right solution, and how to implement the solutioncomplete with real-world PayPal success stories.

Youll learn how to integrate PayPal directly into web sites to make use of its payment technologies. This allows you, no matter what language you program in, to build shopping carts or similar channel products with PayPal as a payment option. You can also use this book to learn about the basics of e-commerce, where PayPal fits in, and how you can meet your own e-commerce needs. This book covers

• How PayPal works
• Using the PayPal API
• Website Payments Standard
• Website Payments Pro
• Instant Payment Notification
• Payment Data Transfer
• Encrypted Website Payments
• Administration
• Reporting
• Fraud protection
• Payflow Gateway