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E-commerce: business aspects

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E-commerce: business aspects

Paperback. If you want to establish an ongoing SEO program with the goal of increased traffic and search prominence, this practical step-by-step guide will help you understand SEO methodology and then show you how to put those theories into practice. You'll learn how to solve the problem of establishing SEO programs from the development perspective. Num Pages: 192 pages. BIC Classification: KJE; UMW. Category: (P) Professional & Vocational. Dimension: 250 x 150 x 15. Weight in Grams: 666.
Publisher
O´Reilly Media, Inc, USA
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781491958377
ISBN
9781491958377
Paperback
Condition: New

€ 43.99
€ 41.37

Hardback. What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone. Num Pages: 156 pages, 12 figures, 1 black & white tables. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 241 x 163 x 15. Weight in Grams: 394.
Publisher
Palgrave Macmillan
Number of pages
156
Format
Hardback
Publication date
2012
Edition
2013th Edition
Condition
New
SKU
V9781137285928
ISBN
9781137285928
Hardback
Condition: New

€ 93.56

Paperback. Your fast track to successful mobile marketing Learn in a week, what the experts learn about mobile marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Mobile Marketing In A Week gives you everything you need to know to run successful mobile marketing campaigns. Learn in a week, remember for a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
John Murray Press United Kingdom
Number of pages
128
Format
Paperback
Publication date
2019
Edition
1st Edition
Condition
New
SKU
V9781473607507
ISBN
9781473607507
Paperback
Condition: New

€ 11.99
€ 10.31

Hardback.

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. Num Pages: 256 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 236 x 24. Weight in Grams: 448.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118858202
ISBN
9781118858202
Hardback
Condition: New

€ 32.99
€ 23.81

Hardcover. "Includes bibliographical references and index. Commissioning organisation: J. Neil Weintraut, Christopher Barr. xvi, 272 p. ill. 24 cm. Associated Names: Barr, Christopher. Publishers cloth. As new." Keywords: "Business, Finance & Law - Careers - Entrepreneurship,Business, Finance & Law - E-Commerce - E-business,B"
Condition
Used, Like New
Publisher
John Wiley & Sons Inc
Number of pages
288
Format
Hardback
Publication date
2001
Edition
1st Edition
SKU
KEX0165906
ISBN
9780471419723
Hardback
Condition: Used, Like New

€ 4.99

Hardback. This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online. Num Pages: 384 pages, 221 colour illustrations. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 240 x 164 x 23. Weight in Grams: 828.
Publisher
Palgrave Macmillan
Number of pages
384
Format
Hardback
Publication date
2010
Edition
2010 ed.
Condition
New
SKU
V9780230555365
ISBN
9780230555365
Hardback
Condition: New

€ 85.45

Paperback. Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You'll learn the hacks that enable content powerhouses to thrive. Num Pages: 250 pages. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 250 x 150 x 15. Weight in Grams: 666.
Publisher
O´Reilly Media
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781491963746
ISBN
9781491963746
Paperback
Condition: New

€ 37.99
€ 36.59

Hardback. Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world. Num Pages: 272 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 144 x 217 x 22. Weight in Grams: 472.
Publisher
Palgrave Macmillan United Kingdom
Number of pages
256
Format
Hardback
Publication date
2013
Edition
2014th Edition
Condition
New
SKU
V9781137340689
ISBN
9781137340689
Hardback
Condition: New

€ 78.03

Paperback. Num Pages: 425 pages, 4 black & white illustrations, 253 colour illustrations, biography. BIC Classification: KJE; UL; UMZ. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 23. Weight in Grams: 854.
Publisher
Apress
Format
Paperback
Publication date
2016
Edition
1st ed.
Condition
New
SKU
V9781484222911
ISBN
9781484222911
Paperback
Condition: New

€ 85.69

Paperback. This series incorporates business books that aim to provide a sound commercial analysis of the opportunities and pitfalls of the e-business environment. This text is focused on helping senior managers create and sustain competitive advantage using the Internet. Series: E-Business Excellence. Num Pages: 272 pages, Illustrations. BIC Classification: KJC; KJE; UDB. Category: (G) General (US: Trade). Dimension: 215 x 138 x 15. Weight in Grams: 334. "Includes bibliographical references (p. [249]-251) and index. Commissioning organisation: Jeremy Kourdi. xiv, 258 p. ill. 22 cm. Paperback. As new." Keywords: "Business, Finance & Law - E-Commerce - E-business,Business, Finance & Law - E-Commerce - E-commerce,Busi"
Condition
Used, Like New
Publisher
John Wiley and Sons Ltd Dublin, Ireland
Number of pages
272
Format
Paperback
Publication date
2001
Edition
1st Edition
SKU
KEX0161812
ISBN
9780471498445
Paperback
Condition: Used, Like New

€ 26.99
€ 4.99

Paperback. Turn website visitors into customers with Conversion Optimization. This book offers practical advice on how to give your visitors the material they need to make a quick buying decision -- without driving them away through navigation or information overload. Num Pages: 272 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 178 x 14. Weight in Grams: 446.
Publisher
O´Reilly Media United States
Number of pages
272
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9781449377564
ISBN
9781449377564
Paperback
Condition: New

€ 37.99
€ 36.59

Hardback. An illuminating investigation into a class of enterprising women aspiring to "make it" in the social media economy but often finding only unpaid work Num Pages: 320 pages, 8 b/w illus. BIC Classification: JFCA; JFD; KCF; KJE; KJS; UDB. Category: (G) General (US: Trade). Dimension: 210 x 140. .
Publisher
Yale University Press
Format
Hardback
Publication date
2017
Condition
New
SKU
V9780300218176
ISBN
9780300218176
Hardback
Condition: New

€ 49.56

Hardback.

Harness "Code Halos" to gain competitive advantage in the digital era

Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Num Pages: 256 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 167 x 22. Weight in Grams: 448.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118862070
ISBN
9781118862070
Hardback
Condition: New

€ 30.99
€ 24.17

Hardcover. .
Publisher
John Wiley & Sons Inc United States
Number of pages
318
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118524541
ISBN
9781118524541
Hardback
Condition: New

€ 27.59

Paperback. Your fast track to successful SEO and search marketing Learn in a week, what the experts learn about SEO and search marketing in a lifetime. Written by Nick Smith, a digital marketing expert, SEO and Search Marketing In A Week quickly teaches you what you really need to know to increase your online presence. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Edition
Revised, Updated
Condition
New
SKU
V9781473610323
ISBN
9781473610323
Paperback
Condition: New

€ 15.99
€ 11.92

Paperback. A practical guide to the new economy that is transforming the way we live, work, and play. Num Pages: 352 pages. BIC Classification: KJE; KJH; KJV. Category: (G) General (US: Trade). Dimension: 210 x 140. .
Publisher
WW Norton & Co
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780393354355
ISBN
9780393354355
Paperback
Condition: New

€ 19.99
€ 18.56

Paperback. Num Pages: 180 pages, Includes 11 b&w illustrations. BIC Classification: KJE; KJWX; PDR. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 244 x 173 x 16. Weight in Grams: 532.
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781472437204
ISBN
9781472437204
Paperback
Condition: New

€ 50.29

Hardback. Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. Num Pages: 240 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 238 x 25. Weight in Grams: 422.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119059721
ISBN
9781119059721
Hardback
Condition: New

€ 37.99
€ 29.91

Hardback. Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. Num Pages: 304 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 236 x 30. Weight in Grams: 488.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781119291701
ISBN
9781119291701
Hardback
Condition: New

€ 26.99
€ 20.35

Hardcover. Keywords: "Business, Finance & Law, Computers & Internet,Business, Finance & Law"
Condition
Used, Like New
Publisher
John Wiley & Sons Inc
Number of pages
256
Format
Hardback
Publication date
2001
Edition
1st
SKU
KT00000932
ISBN
9780471415190
Hardback
Condition: Used, Like New

€ 17.95

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