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The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns
Weller, Bart, Calcott, Lori
€ 48.99
€ 41.59
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Description for The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns
Paperback. Helps the reader develop, manage and optimize digital ad campaigns using Google AdWords. Num Pages: 408 pages, 1, black & white illustrations. BIC Classification: KJE; KJSA. Category: (G) General (US: Trade). Dimension: 233 x 193 x 21. Weight in Grams: 702. Create Versatile and Powerful Marketing and Advertising Campaigns. 390 pages, 1, black & white illustrations. Helps the reader develop, manage and optimize digital ad campaigns using Google AdWords. Cateogry: (G) General (US: Trade). BIC Classification: KJE; KJSA. Dimension: 233 x 193 x 21. Weight: 702.
There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power.
There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power.
Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including:
- Geo-targeting, distribution, and placement of ads
- Advanced account management and budget strategies
- Keywords, metrics, ... Read more
- Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer
- Mobile marketing implementations and strategies
- Working with the various APIs available for developers
With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.
Show LessProduct Details
Format
Paperback
Publication date
2012
Publisher
Apress
Number of pages
390
Condition
New
Number of Pages
388
Place of Publication
Berlin, Germany
ISBN
9781430240143
SKU
V9781430240143
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Weller, Bart, Calcott, Lori
Bart Weller is a software developer and writer. He lives in the Central Rockies of Colorado with his wife, two country cats, six misanthropic llamas, and dog Duffey (named in honor of the late John Duffey, former lead tenor with the Seldom Scene bluegrass band). He loves all kinds of music except for Heavy Metal and is a volunteer DJ ... Read more
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