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The Executive´s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business
Mike Barlow
€ 46.99
€ 36.36
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Description for The Executive´s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business
Hardcover. Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Series: Wiley and SAS Business Series. Num Pages: 204 pages. BIC Classification: KJC; KJE. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 21. Weight in Grams: 400.
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.
Product Details
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
204
Format
Hardback
Publication date
2011
Series
Wiley and SAS Business Series
Condition
New
Number of Pages
224
Place of Publication
New York, United States
ISBN
9780470886021
SKU
V9780470886021
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Mike Barlow
DAVID B. THOMAS is Executive Director at New Marketing Labs, a new media marketing agency. Before joining NML, he was social media manager at SAS, where he led the company's global social media strategy. A marketer and communicator with more than twenty years' experience, Dave blogs at dbthomas.com. MIKE BARLOW is an award-winning journalist and author. He is ... Read more
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