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Hollis Thomases - Twitter Marketing: An Hour a Day - 9780470562260 - V9780470562260
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Twitter Marketing: An Hour a Day

€ 32.02
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Description for Twitter Marketing: An Hour a Day Paperback.

The complete guide to a successful Twitter marketing campaign

Twitter is a microblogging service that's changing the way we communicate. Num Pages: 504 pages, Illustrations. BIC Classification: KJE; KJS; UDBS. Category: (P) Professional & Vocational. Dimension: 226 x 195 x 30. Weight in Grams: 744.

The complete guide to a successful Twitter marketing campaign

Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.

Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. ... Read more

  • Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN
  • This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise
  • The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy
  • Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign
  • The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management

Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!

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Product Details

Format
Paperback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
504
Condition
New
Number of Pages
512
Place of Publication
New York, United States
ISBN
9780470562260
SKU
V9780470562260
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Hollis Thomases
About the Author Hollis Thomases, award-winning founder of Web Ad.vantage (www.webadvantage.net) and a leading expert in Internet marketing and social media, has helped Check Point Software, the Starlight Children's Foundation, Visit Baltimore, and others in the health, retail, nonprofit, and government sectors develop and implement successful social media and online marketing strategies. She authors a ClickZ column and ... Read more

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