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E-Consumers in the Era of New Tourism
Erkan . Ed(S): Sezgin
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Description for E-Consumers in the Era of New Tourism
Hardback. Editor(s): Sezgin, Erkan. Series: Managing the Asian Century. Num Pages: 149 pages, 12 black & white illustrations, 5 colour illustrations, biography. BIC Classification: KJE; KNSG. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 397.
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing ... Read more
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
Springer Verlag, Singapore Singapore
Number of pages
149
Condition
New
Series
Managing the Asian Century
Number of Pages
139
Place of Publication
Singapore, Singapore
ISBN
9789811000850
SKU
V9789811000850
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Erkan . Ed(S): Sezgin
Erkan Sezgin, PhD. received his graduate and PhD degrees from the Tourism Management faculty of Anadolu University. Erkan Sezgin specializes in information communication technology applications concerning tourism, as well as the travel business and airline industry. His research, consisting mainly of journal articles and conference papers, focuses on corporate branding and information technologies, primarily of travel and airline companies. He is ... Read more
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