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. Ed(S): Evanschitzky, Heiner; Iyer, Gopalkrishnan R.
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Paperback. Editor(s): Evanschitzky, Heiner; Iyer, Gopalkrishnan R. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: 211 pages, 12 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 317.
VII _______________________________________________________________________________________________________________________________ _______________________ Preface The book series, Applied Marketing Science - Angewandte Marketingforschung aims to bridge the gap between scientific rigor and practical relevance in the transfer of c- ting-edge theoretical and applied knowledge between scholars and practitioners. The series explores classic and contemporary theories and themes in global competitive networks, inter-organizational relationships, customer relationship management, and competitive advantages as conceived, developed, and applied in the field of marketing. Some major themes pursued by books in this series include: The management of networks and value chains Networks between firms and customers Inter-organizational networks Consumer behavior Brand management Marketing channels Other ... Read more
VII _______________________________________________________________________________________________________________________________ _______________________ Preface The book series, Applied Marketing Science - Angewandte Marketingforschung aims to bridge the gap between scientific rigor and practical relevance in the transfer of c- ting-edge theoretical and applied knowledge between scholars and practitioners. The series explores classic and contemporary theories and themes in global competitive networks, inter-organizational relationships, customer relationship management, and competitive advantages as conceived, developed, and applied in the field of marketing. Some major themes pursued by books in this series include: The management of networks and value chains Networks between firms and customers Inter-organizational networks Consumer behavior Brand management Marketing channels Other ... Read more
Product Details
Format
Paperback
Publication date
2007
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
211
Condition
New
Series
Applied Marketing Science/Angewandte Marketingforschung
Number of Pages
203
Place of Publication
Wiesbaden, Germany
ISBN
9783835008014
SKU
V9783835008014
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Evanschitzky, Heiner; Iyer, Gopalkrishnan R.
Dr. Heiner Evanschitzky ist am Marketing Centrum Münster der Universität Münster tätig. Prof. Dr. Gopalkrishnan R. Iyer leitet das Center for Services Marketing & Management der Florida Atlantic University, USA.
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