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Emerging Markets: Strategies for Competing in the Global Value Chain
Robert Grosse
€ 52.99
€ 47.59
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Description for Emerging Markets: Strategies for Competing in the Global Value Chain
Paperback. This practical book identifies the opportunities and threats that emerging markets offer to established businesses and presents a value chain network model for strategic advantage. Num Pages: 272 pages. BIC Classification: KCM; KJC; KJK. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 173 x 240 x 16. Weight in Grams: 474.
The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape. Companies that can successfully enter these emerging markets may reap rewards and benefits from cost reductions and market opportunities. By understanding their positioning in the global continuum of companies and customers - the global value chain - businesses can build ... Read more
The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape. Companies that can successfully enter these emerging markets may reap rewards and benefits from cost reductions and market opportunities. By understanding their positioning in the global continuum of companies and customers - the global value chain - businesses can build ... Read more
Product Details
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
Weight
474g
Number of Pages
272
Place of Publication
London, United Kingdom
ISBN
9780749474492
SKU
V9780749474492
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Robert Grosse
Professor Robert E. Grosse is Dean of the School of Business Administration at American University of Sharjah, and was 2012-2014 President of the Academy of International Business. He has taught international finance in the MBA programmes at Thunderbird, the University of Miami, the University of Michigan, the Instituto de Empresa (Madrid, Spain), and in many universities in Latin America, and ... Read more
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