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Specialization in Online Innovation Communities
Jan Bierwald
€ 65.53
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Description for Specialization in Online Innovation Communities
Paperback. Specialization in Online Innovation Communities Series: Forschungs-/Entwicklungs-/Innovations-management. Num Pages: 163 pages, 27 black & white illustrations, 33 black & white tables, biography. BIC Classification: KJH; KJMV6. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 244.
Jan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows on which content individual members focus their contributions and how specialized members behave within the community. This leads to various implications for today’s community management to improve the attracting, controlling and retaining of their members.
Jan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows on which content individual members focus their contributions and how specialized members behave within the community. This leads to various implications for today’s community management to improve the attracting, controlling and retaining of their members.
Product Details
Format
Paperback
Publication date
2014
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
163
Condition
New
Series
Forschungs-/Entwicklungs-/Innovations-management
Number of Pages
163
Place of Publication
, Germany
ISBN
9783658053178
SKU
V9783658053178
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Jan Bierwald
Jan Bierwald worked as management consultant before he gained his doctorate degree while working with Prof. Dr. Cornelius Herstatt at the Institute of Technology and Innovation Management. After finalizing his PhD he decided to rejoin the consulting sector.
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