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The Spread of Yield Management Practices. The Need for Systematic Approaches.
Fabiola . Ed(S): Sfodera
€ 128.57
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Description for The Spread of Yield Management Practices. The Need for Systematic Approaches.
Paperback. Editor(s): Sfodera, Fabiola. Num Pages: 170 pages, 9 black & white illustrations, 13 black & white tables, biography. BIC Classification: KJC; KJH; KNSG. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 9. Weight in Grams: 262.
Yield management has always been considered a teclinique for large companies, whether these be airlines, railroad, car rental or hotel companies. Its application to the small and medium sized businesses that characterise the tourism industry in many countries, Italy in the first place, has never been totally excluded, but its implementation and subsequent actuation has always been considered too expensive for this type of business. In recent years all this has been changing. Technology and research have opened up new possibilities for its application at costs, and following methods, that are acceptable even to those who cannot access sophisticated statistics ... Read more
Yield management has always been considered a teclinique for large companies, whether these be airlines, railroad, car rental or hotel companies. Its application to the small and medium sized businesses that characterise the tourism industry in many countries, Italy in the first place, has never been totally excluded, but its implementation and subsequent actuation has always been considered too expensive for this type of business. In recent years all this has been changing. Technology and research have opened up new possibilities for its application at costs, and following methods, that are acceptable even to those who cannot access sophisticated statistics ... Read more
Product Details
Format
Paperback
Publication date
2005
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
170
Condition
New
Number of Pages
154
Place of Publication
Heidelberg, Germany
ISBN
9783790815825
SKU
V9783790815825
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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