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Herbert Hirsch - Essential Communication Strategies - 9780471273172 - V9780471273172
Stock image for illustration purposes only - book cover, edition or condition may vary.

Essential Communication Strategies

€ 53.32
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Description for Essential Communication Strategies Paperback. More than a mere outline or storyboard, scripting is a powerful technique that assists you in getting the right structure and content, in the proper order. This is a guide to the communication dynamics of writing, presentation delivery, and meeting interaction. It teaches you how to use "scripting" to plan for communication events. Num Pages: 200 pages, Illustrations. BIC Classification: CBW; CJB; GTC; KJP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 164 x 12. Weight in Grams: 294.
Learn the tricks-of-the-trade of becoming a great technical communicator

Remember when you were an undergraduate and freshman composition seemed so irrelevant to your life? After all, you were going to conquer the world with technological know-how. Your spellcheck software would handle the details. Now that you're a professional - pitching an idea, vying for a contract or grant, or presenting at a meeting - getting your point across effectively suddenly seems pretty essential for success, doesn't it?

Fear not. This light-hearted text, brimming with proven techniques, good advice, and real-world examples that you can easily apply to your own ... Read more

Herbert Hirsch, in-demand consultant who developed these techniques for his own prolific engineering career, teaches you how to use "scripting" to plan for communication events. More than a mere outline or storyboard, scripting is a powerful technique that assists you in getting the right structure and content, in the proper order.

Using scripting, you will master the fundamental principles of communicating:

  • How to grab the reader's or audience's attention from the start
  • How to maintain the connection while proceeding smoothly from topic to topic
  • How to provide the substantiation for the points you made
  • How to communicate with people from other groups, such as marketers, investors, users, and others
  • How to overcome such obstacles as fear, boredom, and aversion to your material
Distilling the art of communication to its essence, Essential Communication Strategies empowers you to communicate with confidence and authority in every situation, to every audience. Show Less

Product Details

Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United States
Number of pages
200
Condition
New
Number of Pages
200
Place of Publication
, United States
ISBN
9780471273172
SKU
V9780471273172
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Herbert Hirsch
HERBERT L. HIRSCH began his career at Systems Research Laboratories (now part of Veridian Corporation) in Dayton, Ohio, and rose to the position of Senior Engineer. Mr. Hirsch has also served as an Engineering Group Leader for Quest Research Corporation, Director of Systems Engineering for Applications Research Corporation, Director of Engineering for Defense Technology, Inc., and Chief Engineer for MTL ... Read more

Reviews for Essential Communication Strategies
"...light-hearted text combines proven techniques, advice, and real?world examples..." (Mechanical Engineering, May 15, 2003) "...cheerily demystifies technical writing and presentation..." (American Scientist, September-October 2003) "...a worthwhile book and I would recommend it to those looking to shore up their communications skills..." (Clinical Chemistry, Vol. 49, No. 12)

Goodreads reviews for Essential Communication Strategies


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