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Ethics in Marketing and Communications: Towards a Global Perspective
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Description for Ethics in Marketing and Communications: Towards a Global Perspective
Hardcover. This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work. Editor(s): McKinley, Mary M. Num Pages: 141 pages, biography. BIC Classification: KJG; KJMV7; KJP. Category: (P) Professional & Vocational. Dimension: 224 x 143 x 14. Weight in Grams: 290.
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
Product Details
Format
Hardback
Publication date
2012
Publisher
Palgrave Macmillan
Number of pages
144
Condition
New
Number of Pages
130
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230358553
SKU
V9780230358553
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About N/A
MARY C. MCKINLEY is Director of the ESCEM-Europe Centre. She was previously Communications Manager at the Regional Environmental Center for Central and Eastern Europe, Szentendre Hungary from 1999 to 2002. Her research interests include organizational communications, marketing ethics and sustainable development.
Reviews for Ethics in Marketing and Communications: Towards a Global Perspective
'This book of research reinforces our comprehension of marketing as more than a functional area of organisations.' - Efma Journal