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89%OFFErdener Kaynak - Euromarketing and the Future - 9780789060150 - KEX0087595
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Euromarketing and the Future

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Description for Euromarketing and the Future Hardback. Num Pages: 212 pages, index. BIC Classification: KJ. Category: (G) General (US: Trade). Dimension: 230 x 154 x 20. Weight in Grams: 498. "Includes bibliographical references and index. Commissioning organisation: Roger Myrick. x, 141 p. 23 cm. Hardback. A fine clean copy." Keywords: "Business, Finance & Law - Management - Distribution,Gay & Lesbian - Political & Social Issues,Health, Fa"

Be prepared for the future of international marketing!

The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they’ve been, where they’re going, and what’s likely to happen when they get there. This unique book doesn’t use tarot cards, fortune tellers or a crystal balljust an international panel of business scholars who draw on their extensive experience to help you develop effective management and marketing plans for ... Read more

  • a political-economic look at the implications of European unification on the last 50 years to make some predictions for the next 50
  • content analysis of international Web sites that encourage cross-border sales
  • a survey of small retail business managers in Romania on what the influx of large foreign retail chains means to their futures
  • a global paradigm marketing model that illustrates consumer/citizen, institutional, and macro-environmental interdependencies
  • global product and marketing strategies for globalising ICT companies
  • and much more!

No one can predict the future. But through thoughtful analysis and examination of major political and economic developments in Western and Eastern Europe, Euromarketing and the Future gives you the head start you need to prepare your business for the likely changes in consumer behavior and marketing that lie ahead.

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Product Details

Condition
Used, Very Good
Publisher
Taylor & Francis Inc
Number of pages
185
Format
Hardback
Publication date
2004
Number of Pages
212
Place of Publication
New York, United States
ISBN
9780789060150
SKU
KEX0087595
Shipping Time
Usually ships in 2 to 4 working days
Ref
99-1

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