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Exploring Innovation
David Smith
€ 75.78
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Description for Exploring Innovation
Paperback. Num Pages: 360 pages. BIC Classification: KJMV6. Category: (U) Tertiary Education (US: College). Dimension: 192 x 307 x 21. Weight in Grams: 694.
The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
The new edition has ... Read more
The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
The new edition has ... Read more
Product Details
Publisher
McGraw-Hill Higher Education
Format
Paperback
Publication date
2015
Condition
New
Weight
701g
Number of Pages
360
Place of Publication
New York, United States
ISBN
9780077158392
SKU
V9780077158392
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About David Smith
David Smith is Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.
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