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Principles of International Marketing Research
Len Groves
€ 43.99
€ 33.72
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Description for Principles of International Marketing Research
Paperback. A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data. Num Pages: 160 pages, 0. BIC Classification: KCLT; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 157 x 9. Weight in Grams: 226.
A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.
A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.
Product Details
Format
Paperback
Publication date
1994
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
160
Condition
New
Number of Pages
156
Place of Publication
Hoboken, United Kingdom
ISBN
9780631193555
SKU
V9780631193555
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Len Groves
Len Groves joined a City firm of international commodity merchants in 1953. His two spells in this business were separated by nine years teaching Marketing and Export Studies, latterly as Senior Lecturer. He is a company director and the current Chairman of the London Jute Association. He is a fellow of the Institute of Export and a member of the ... Read more
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