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Film Marketing into the Twenty-First Century
Nolwenn Mingant (Ed.)
€ 45.99
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Description for Film Marketing into the Twenty-First Century
Paperback. This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era. Editor(s): Mingant, Nolwenn; Tirtaine, Cecilia; Augros, Joel. Num Pages: 288 pages, 23 black & white halftones, 8 tables, 6 figures. BIC Classification: 3JM; APF; KJS. Category: (U) Tertiary Education (US: College). Dimension: 235 x 155 x 14. Weight in Grams: 366.
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing.
The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, ... Read more
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing.
The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, ... Read more
Product Details
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
288
Place of Publication
, United Kingdom
ISBN
9781844578382
SKU
V9781844578382
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-50
About Nolwenn Mingant (Ed.)
Joel Augros is Associate Professor of Film at the Université Paris 8 - Vincennes, France. Nolwenn Mingant is Associate Professor of American Studies at the Université de Nantes, France. She is the author of Hollywood à la conquête du monde: Marché, stratégies, influences (2010). She is a co-founding member of research group CinEcoSA and co-organizer of research seminar ... Read more
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