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Financial Times Guide to Business Development: How to Win Profitable Customers and Clients

Ian Cooper

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Description for Financial Times Guide to Business Development: How to Win Profitable Customers and Clients Paperback. Series: The FT Guides. Num Pages: 192 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 12. Weight in Grams: 386.

With over 650 tips, tactics, techniques and thought provoking business questions, The Financial Times Guide to New Business Development is the authoritative, down-to-earth guide to attracting more customers and clients, getting them to pay the prices you want and influencing them to recommend others to buy from you as well.

What do we have to do to be more successful?
How do we attract new customers and clients?
How do we work more effectively with the customers or clients we already have?
How do we generate more profit?

By the time you have read and digested ... Read more

“I am 100% confident that you will find the book engaging, provocative and informative and that, if you follow the steps, you will automatically experience massive improvements in your business development results.” – Ian Cooper

Shortlisted for the Innovation and Entrepreneurship category in the 2012 Chartered Management Institute's Management Book of the Year Awards.

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Product Details

Publisher

FT Press

Number of pages

192

Format

Paperback

Publication date

2012

Series

The FT Guides

Condition

New

Number of Pages

192

Place of Publication

Harlow, United Kingdom

ISBN

9780273759539

SKU

V9780273759539

Shipping Time

Usually ships in 4 to 8 working days

Ref

99-4

About Ian Cooper

Ian Cooper is one of Europe’s most experienced business development consultants, presenters and skills trainers. He is also one of the world’s leading advisors specialising in business development within the professional services sector. He has advised and helped over 800 organisations of all sizes over 27 years to attract and win huge amounts of business. Ian is also a successful ... Read more

Reviews for Financial Times Guide to Business Development: How to Win Profitable Customers and Clients

“The Financial Times Guide to Business Development is inspirational. It is easy to read, hard to put down and there are absolute gems on every page. Read it and getfired up.” Jonathan Straight, Chief Executive, STRAIGHT plc, former winner of Entrepreneur of the Year Award "This is a game changer for ... Read moreany business wishing to grow and develop. Ian Cooper has a phenomenal understanding of the importance of delivering world class service to your clients and customers. I will encourage all members of the 360 legal group to purchase and treat this as their mantra!" Viv Williams, CEO 360 Legal Group “We have used Ian Cooper’s considerable skills on many occasions and he has shown us how to increase our conversion rate of enquiries to business from 30% to 75%. His new book, The Financial Times Guide To Business Development is almost a pocket book guide to his training, providing a real focus on how to get results. It not only explains what to do, but why, in an entertaining, pragmatic and anecdotal style”. Martyn Morgan, Managing Partner, QualitySolicitors Talbots “This simple no nonsense approach to business development and practical advice regarding customer service provides a recipe for success for any business regardless of size.” Wendy Atkin-Smith, Managing Director, Viking River Cruises UK Limited "It is worth getting this book for the 21 common sense business development truths alone. Painfully brutal in places, these truths should serve as a much needed wake up call, and I have never met a business that wouldn't benefit from applying them honestly to their situation. Ian Cooper has done UK Ltd a great service by spelling them out with such clarity, simplicity and power." Steve Pipe FCA, author of "The UK's best accountancy practices" and "Stress proof your business and your life" and former UK Entrepreneur of the Year "I thought I knew business development inside out. Then I read this witty, informative and practical book, and realised how much I didn't know. If you have a business that needs a boost, then it shows how anyone can become a ninja at business development". Heather Townsend, Author of 'The Financial Times Guide To Business Networking' "The Financial Times Guide To Business Development is thoroughly readable and no nonsense with immediately usable advice on every page. It is classic Ian Cooper ... clear, concise and common sense". Chris Spencer, General Counsel, EMIS Group plc “This book serves as a salient reminder that your business is failing if it doesn’t treat the customer as king in all it does. Packed with amusing anecdotes and practical tips, everyone in business would benefit from the lessons it provides. I challenge anyone to read this book and not find at least one area they can improve". Craig Holt, Chief Executive, QualitySolicitors “Ian Cooper's book is packed with jaw-dropping anecdotes of opportunities lost and custom going begging because suppliers of goods and services have forgotten who their customers are and what they actually want? Ian does not preach or hector but his insights into how business is getting it wrong are delivered with his usual gentle humour". Len Tingle, BBC Political Editor - Yorkshire, veteran BBC broadcaster / writer on business issues. "Considered, down to earth and straight to the point. This guide is a true testament to Ian Cooper's knowledgable and no nonsense approach". Brett Dennis - Marketing strategist for Every1. “Ian Co Show Less

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Financial Times Guide to Business Development: How to Win Profitable Customers and Clients

Ian Cooper

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