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Zvezdan Vukanovic - Foreign Direct Investment Inflows into South East European Media Markets - 9783319305103 - V9783319305103
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Foreign Direct Investment Inflows into South East European Media Markets

€ 127.97
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Description for Foreign Direct Investment Inflows into South East European Media Markets Hardback. Series: Media Business and Innovation. Num Pages: 220 pages, biography. BIC Classification: JFD; KCD; KCL; KJH; KJSM; KNT. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 497.

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and ... Read more

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Product Details

Format
Hardback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
220
Condition
New
Series
Media Business and Innovation
Number of Pages
202
Place of Publication
Cham, Switzerland
ISBN
9783319305103
SKU
V9783319305103
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Zvezdan Vukanovic
Zvezdan Vukanovic is an Associate Professor at the Faculty of International Economics, Finance and Business and Faculty of Information Systems and Technology, University of Donja Gorica in Podgorica, Montenegro. He is the author of ten books in the field of media and communications entrepreneurship, business and economics. Dr Vukanovic published a number of academic articles in international refereed journals (International ... Read more

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