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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing
McKenziemohr
€ 32.99
€ 28.04
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Description for Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing
Paperback. We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. This book explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. Num Pages: 288 pages, black & white illustrations, black & white line drawings, charts. BIC Classification: JFF; KJC. Category: (G) General (US: Trade). Dimension: 227 x 190 x 12. Weight in Grams: 390.
We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? This book explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. ... Read more
We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? This book explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. ... Read more
Product Details
Format
Paperback
Publication date
2011
Publisher
New Society Publishers
Condition
New
Number of Pages
192
Place of Publication
Gabriola Island, United States
ISBN
9780865716421
SKU
V9780865716421
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About McKenziemohr
Dr. Doug McKenzie-Mohr is an environmental psychologist who specializes in designing programs to promote sustainable behavior. For the last decade his award-winning work has focused on incorporating scientific knowledge on behavior change into the design and delivery of community programs. As the founder of community-based social marketing, he has repeatedly illustrated its utility in his research, workshops, and consulting. ... Read more
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