From Local Champions to Global Masters
Verdin, Paul; Heck, Nick Van
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Description for From Local Champions to Global Masters
Paperback. Num Pages: 224 pages, biography. BIC Classification: JHB; KCL; KCM; KJC; KJM. Category: (G) General (US: Trade). Dimension: 229 x 152. .
Globalisation. What exactly does it mean for you? Drawing on their extensive experience of internationalisation and globalisation in practice, the authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.
Globalisation. What exactly does it mean for you? Drawing on their extensive experience of internationalisation and globalisation in practice, the authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.
Product Details
Format
Paperback
Publication date
2001
Publisher
Palgrave Macmillan United Kingdom
Number of pages
224
Condition
New
Number of Pages
208
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349426591
SKU
V9781349426591
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Verdin, Paul; Heck, Nick Van
PAUL VERDIN holds the Chair in Strategy and Organization at the Solvay Business School, ULB, Belgium. He is also Professor of Strategy and International Management at KU Leuven, Belgium, and Affiliate Professor at Large at INSEAD, France. He has been a visiting professor or guest lecturer at several other institutions, including IESE International Graduate Business School, Spain and the Helsinki ... Read more
Reviews for From Local Champions to Global Masters
'A welcome antidote to the breathless rhetoric about the imperative to globalize.' - Etienne Baërd, The Business Link