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Frugal Innovation: How to do better with less
Navi Radjou
€ 17.99
€ 13.24
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Description for Frugal Innovation: How to do better with less
Paperback. Num Pages: 272 pages. BIC Classification: KJD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 131 x 198 x 23. Weight in Grams: 298.
CMI Management Book of the Year Award 2016 With a Foreword by Paul Polman, CEO, Unilever. Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking. This seminal ... Read more
CMI Management Book of the Year Award 2016 With a Foreword by Paul Polman, CEO, Unilever. Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking. This seminal ... Read more
Product Details
Publisher
Profile Books Ltd
Format
Paperback
Publication date
2016
Condition
New
Weight
297g
Number of Pages
272
Place of Publication
London, United Kingdom
ISBN
9781781257609
SKU
V9781781257609
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-50
About Navi Radjou
Navi Radjou is an innovation and leadership advisor based in Silicon Valley. He is a Fellow at Judge Business School, University of Cambridge, and winner of the 2013 Thinkers50 Innovation Award. Jaideep Prabhu is Professor of Marketing and Director of the Centre for India & Global Business at Cambridge Judge Business School. Both authors were named on the Thinkers50 list ... Read more
Reviews for Frugal Innovation: How to do better with less
The book is enlivened by fascinating case studies
Financial Times
A very accessible and engaging book
Frank Dillon
Irish Times
[The ideas of Radjou and Prabhu] are exciting because they challenge many fundamental assumptions about how and why companies innovate; and they are important because frugal innovation is an idea of and for our times. ... Read more
Financial Times
A very accessible and engaging book
Frank Dillon
Irish Times
[The ideas of Radjou and Prabhu] are exciting because they challenge many fundamental assumptions about how and why companies innovate; and they are important because frugal innovation is an idea of and for our times. ... Read more