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Malin Brannback - Fundamentals for Becoming a Successful Entrepreneur - 9780133966817 - V9780133966817
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Fundamentals for Becoming a Successful Entrepreneur

€ 80.49
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Description for Fundamentals for Becoming a Successful Entrepreneur Hardcover. Includes bibliographical references and index. Num Pages: 288 pages, illustrations. BIC Classification: KJH; KJVS. Category: (P) Professional & Vocational. Dimension: 229 x 164 x 24. Weight in Grams: 536.
This is the complete, modern guide to every facet of creating a successful new venture, from identifying and evaluating opportunities to effectively exploiting them. Using examples from real-life entrepreneurs, Alan L. Carsrud guides you all nine key pieces of the entrepreneurial puzzle: the individual, entrepreneurial team, opportunity, business concept, revenue model, resource acquisition, launch, execution, and growth. Carsrud thoroughly discusses entrepreneurial mindsets, motivation, attitudes, and leadership, and covers the entire process of starting a company from business idea through the first four years of operations. You’ll learn how to: ... Read more

Product Details

Publisher
Pearson Education (US) United States
Number of pages
288
Format
Hardback
Publication date
2015
Condition
New
Number of Pages
288
Place of Publication
NJ, United States
ISBN
9780133966817
SKU
V9780133966817
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2

About Malin Brannback
Malin Brännback, D.Sc. is Chaired Professor of International Business and Dean at Åbo Akademi University from where she also received her doctoral degree in management science in 1996. She also holds a B.Sc. in pharmacy granted in 1986, also from Åbo Akademi University. After completing her doctoral degree she was appointed Associate Professor in Information systems at University of Turku. ... Read more

Reviews for Fundamentals for Becoming a Successful Entrepreneur
“Most books on new venture creation are relentlessly performative, giving guidance on how to complete a business plan. Brännback and Carsrud take a different approach. Adopting the voice of an experienced and wise mentor, they guide the would-be entrepreneur/new venture creator through the start-up process, emphasizing what they need to know and why they need to know it. Engaging and ... Read more

Goodreads reviews for Fundamentals for Becoming a Successful Entrepreneur


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