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Fundraising on the Internet: The ePhilanthropyFoundation.Org Guide to Success Online
Warwick
€ 42.67
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Description for Fundraising on the Internet: The ePhilanthropyFoundation.Org Guide to Success Online
Paperback. In the second edition of Fundraising on the Internet, direct mail expert Mal Warwick, ePhilanthropyFoundation's Ted Hart, and DonorDigital's Nick Allen bring readers a wealth of information to guide them through the challenging and ever-changing world of internet fundraising. Editor(s): Warwick, Mal; Hart, Ted; Allen, Nick. Series: The Mal Warwick Fundraising Series. Num Pages: 320 pages, , black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 281 x 211 x 18. Weight in Grams: 748.
In this second edition of the popular Fundraising on the Internet, Mal Warwick, Ted Hart, Nick Allen, and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds.
In this second edition of the popular Fundraising on the Internet, Mal Warwick, Ted Hart, Nick Allen, and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds.
Product Details
Format
Paperback
Publication date
2001
Publisher
John Wiley & Sons Inc United States
Number of pages
320
Condition
New
Series
The Mal Warwick Fundraising Series
Number of Pages
320
Place of Publication
New York, United States
ISBN
9780787960452
SKU
V9780787960452
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Warwick
Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success. Ted Hart is president and CEO of ePhilanthropyFoundation, an organization devoted to fostering secure, private, and ethical online philanthropy. Hart serves on the Association of Fundraisers Professionals' International Board of Directors. Nick Allen is CEO of donordigital.com LLC, the digital direct marketing company that helps nonprofits use the Internet for fundraising, marketing, advocacy, and e-commerce. Allen has twenty-five years of experience in building nonprofit organizations, raising money, organizing, and media and public relations. He is the coeditor of the first edition of Fundraising on the Internet (Strathmoor Press, 1996)
Reviews for Fundraising on the Internet: The ePhilanthropyFoundation.Org Guide to Success Online
"Wow! Incredibly comprehensive and detailed with both basic and advanced information
a real guide for 'fundraising on the Internet.'" (Maurice R. Levite, CFRE, CAE, vice president of field operations at the American Red Cross) "This is the greatest collection of fundraising electronics expertise that has ever been brought together. Fundraising on the Internet is full to the brim with ideas, verities, charts, and examples. Whether you're in direct mail, major gifts, planned giving, or the head of your shop, this book is essential if you want to keep ahead of the parade." (Jerold Panas, of Jerold Panas, Linzy & Partners) "Crystal clear, concise and comprehensive. Every conceivable method and concept is discussed in depth. Warwick, Hart and Allen must be commended on their professional approach to online success." (Margaret Guellich, CFRE, director, International Fundraising Partnerships, Catholic Relief Services) "The key strength of this book is the combination of its high calibre contributors. Innovator sector leaders such as Mal Warwick, Theodore Hart and Nick Allen share their advice, together with over 20 other online fundraisers and suppliers. The result is an extensive compendium of online fundraising, challenging thought, and illustrative case studies." (Howard Lake, UK Fundraising) "The ePhilanthropyFoundation.org . . . is the first of, hopefully, more organizations tackling the challenge of monitoring and setting e-philanthropy practice standards." (The Kellogg Foundation) "An 'online classic.'" (Marcelo I?arra Iraegui, fundraising regional manager, Latin America Greenpeace) "We need this book! The authors bring the best uses of the Internet into the fundraising programs of every nonprofit organization and show how to use them to increase efficiency, effectiveness and profitability." (James M. Greenfield, ACFRE, FAHP, editor of The Nonprofit Handbook: Fund Raising, 3rd Edition) "...a comprehensive guide...very accessible...I thoroughly recommend this guide to all charities wishing to make the most of fundraising online..." (Professional Fundraising Plus, 15 March 2002)
a real guide for 'fundraising on the Internet.'" (Maurice R. Levite, CFRE, CAE, vice president of field operations at the American Red Cross) "This is the greatest collection of fundraising electronics expertise that has ever been brought together. Fundraising on the Internet is full to the brim with ideas, verities, charts, and examples. Whether you're in direct mail, major gifts, planned giving, or the head of your shop, this book is essential if you want to keep ahead of the parade." (Jerold Panas, of Jerold Panas, Linzy & Partners) "Crystal clear, concise and comprehensive. Every conceivable method and concept is discussed in depth. Warwick, Hart and Allen must be commended on their professional approach to online success." (Margaret Guellich, CFRE, director, International Fundraising Partnerships, Catholic Relief Services) "The key strength of this book is the combination of its high calibre contributors. Innovator sector leaders such as Mal Warwick, Theodore Hart and Nick Allen share their advice, together with over 20 other online fundraisers and suppliers. The result is an extensive compendium of online fundraising, challenging thought, and illustrative case studies." (Howard Lake, UK Fundraising) "The ePhilanthropyFoundation.org . . . is the first of, hopefully, more organizations tackling the challenge of monitoring and setting e-philanthropy practice standards." (The Kellogg Foundation) "An 'online classic.'" (Marcelo I?arra Iraegui, fundraising regional manager, Latin America Greenpeace) "We need this book! The authors bring the best uses of the Internet into the fundraising programs of every nonprofit organization and show how to use them to increase efficiency, effectiveness and profitability." (James M. Greenfield, ACFRE, FAHP, editor of The Nonprofit Handbook: Fund Raising, 3rd Edition) "...a comprehensive guide...very accessible...I thoroughly recommend this guide to all charities wishing to make the most of fundraising online..." (Professional Fundraising Plus, 15 March 2002)