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James B. Pick - Geo Business - 9780471729983 - V9780471729983
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Geo Business

€ 142.44
FREE Delivery in Ireland
Description for Geo Business Hardcover. This is the only book to provide a comprehensive coverage of GIS applications in the business and organizational environment. Contains numerous real-world case studies demonstrating how GIS is currently making businesses better. Num Pages: 416 pages, Illustrations, maps. BIC Classification: KJQ; RGW. Category: (P) Professional & Vocational. Dimension: 244 x 197 x 29. Weight in Grams: 766.
Exploit the advantages of Geographic Information Systems in your business

Once the domain of cartographers and other specialists, Geographic Information Systems (GIS) are increasingly being employed by the business community. Location-based services, supply chain management, management of field-distributed equipment, geographical marketing and promotion, and the spatial web are some of the current business applications which make use of GIS principles.

Written specifically for the businessperson, Geo-Business: GIS in the Digital Organization is the first book to provide comprehensive coverage of GIS applications in the business and organizational environment.  Going beyond a strictly geographical focus, this book sets GIS in ... Read more

In this book, you’ll find out:

  • What GIS is and how it can be integrated into your organization’s existing information infrastructure.
  • How GIS is currently making businesses better, and how you can apply the same techniques to your industry or organization.
  • The expanding roles of GIS and spatial technologies in the web and mobile environments.
  • The ethical, legal, and security issues of special technologies
  • How to conduct a cost/benefit and ROI analyses for GIS.

Grounded in the real world of business and IT, Geo-Business will show you how spatially enabling your IT systems can give you a unique advantage to beat your competitors in the market, win and retain customers, grow your business, make better decisions, develop new products and services, and optimize your workflow.

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Product Details

Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United States
Number of pages
416
Condition
New
Number of Pages
416
Place of Publication
New York, United States
ISBN
9780471729983
SKU
V9780471729983
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About James B. Pick
James B. Pick is Professor of Business at the University of Redlands, California, where he served as Chair of the Department of Management and Business and the School of Business School Faculty Assembly. He holds a BA from Northwestern University and PhD from University of California, Irvine. He has published?ten books, including Mexico Megacity, Exploring the Urban Community: A GIS ... Read more

Reviews for Geo Business
"This book is both an introduction to the field for IS people and a reference work that will be consulted as GIS problems and applications are encountered. The author is one of the few information systems people who have worked on GIS at both the practical and research levels over many years. Particularly useful are the references at the ends ... Read more

Goodreads reviews for Geo Business


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