Description for Geomarketing
Hardcover. This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Editor(s): Cliquet, Gerard. Translator(s): Hughes, Eugene. Series: Geographical Information Systems. Num Pages: 328 pages, Illustrations, maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 162 x 22. Weight in Grams: 612.
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.
Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader.
The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience ... Read more
Show LessProduct Details
Format
Hardback
Publication date
2006
Publisher
ISTE United Kingdom
Number of pages
328
Condition
New
Series
Geographical Information Systems
Number of Pages
328
Place of Publication
London, United Kingdom
ISBN
9781905209071
SKU
V9781905209071
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Cliquet
Gérard Cliquet is Professor of Marketing at the Institute of Business Administration (IGR-IAE) of the University of Rennes 1, France and Director of the Center for Research in Economics and Management (CREM), France. He is an expert in geomarketing and is advisor in this capacity to many large French companies. He is the author of eight books and numerous articles ... Read more
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