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18%OFFSteve Garfield - Get Seen: Online Video Secrets to Building Your Business - 9780470525463 - V9780470525463
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Get Seen: Online Video Secrets to Building Your Business

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Description for Get Seen: Online Video Secrets to Building Your Business Hardcover. How to produce and use online video to accumulate customers. Film companies, advertising agencies, household names, professional actors, writers have all turned to online video as a platform to promote their products and services, engaging viewers and accumulating customers. Series: New Rules Social Media Series. Num Pages: 324 pages, Illustrations. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 237 x 148 x 9. Weight in Grams: 544.
The era of online video has arrived—now make it work for your business

In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe?

The must-have guide, Get Seen by Steve Garfield, the "Paul Revere of video blogging," offers a quick and complete toolkit to get you up to speed ... Read more

  • Examines success stories of how companies have used online video
  • Presents a series of plans and tools that businesses can follow as they expand onto the social web
  • Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral

If you're ready to take full advantage of online video's many benefits, Get Seen is the one resource you need.

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Product Details

Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
324
Condition
New
Series
New Rules Social Media Series
Number of Pages
352
Place of Publication
New York, United States
ISBN
9780470525463
SKU
V9780470525463
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Steve Garfield
Steve Garfield works with and advises Fortune 500 brands, such as AT&T, Kodak, Nokia, and Panasonic, and media outlets CBS, NBC, and PBS. Nationally featured on CNN, Garfield is the Boston correspondent for the pioneering video podcast Rocketboom and a longtime video blogging expert. He lectures on new media at Boston University, Northeastern, and Emerson College. Garfield also serves as ... Read more

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