Marketing whizz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You've Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and ... Read moresuccess. The problem is, you just don't see them." Over the course of 21 chapters, he shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. Abraham's central theme is that everyone is in sales. In almost any profession, people must be skilled at selling themselves and their ideas, not just their company's product or service. Engagingly written, the book features more than 200 examples of people and companies who have successfully used these techniques, from Bill Gates and Dennis Rodman to Sharper Image and Federal Express.
Dan Ring, Amazon.com
Jay Abraham is able to take almost any company and uncover a minimum of $10,000 and a maximum of $1 million in windfall profits that the company was just sitting on, waiting to be harvested.
Anthony Robbins, the author of 'Personal Power, Unlimited Power' and 'Awaken the Giant Within'
He's the only self-improvement author I've met (and I've met hundreds) who actually promises to give you an immediate financial gain.
Vic Conant, the President of Nightingale-Conant, the world's largest publisher of business and personal achievement audios
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