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Going Global
Roger Cartwright
€ 11.99
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Description for Going Global
Paperback. Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. This title features examples and lessons from some of the world's most successful businesses, including Boeing, P&O and Sony. Series: ExpressExec S. Num Pages: 118 pages, Ill. BIC Classification: KJK; KJVG. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 181 x 125 x 11. Weight in Grams: 122.
Fast track route to mastering globalization and successfully managing global expansion
Fast track route to mastering globalization and successfully managing global expansion
Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization
Examples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip.
Includes a glossary of key concepts and a comprehensive resources guide
Product Details
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
118
Condition
New
Series
ExpressExec S.
Number of Pages
118
Place of Publication
Oxford, United Kingdom
ISBN
9781841123165
SKU
V9781841123165
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Roger Cartwright
ROGER CARTWRIGHT is a consultant and author specializing in organizational behaviour, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India.
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