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Great Promo Pieces
Herman Holtz
€ 43.99
€ 34.32
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Description for Great Promo Pieces
Hardcover. This guide shows how to develop sales and promotional pieces in--house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Num Pages: 238 pages, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 243 x 163 x 23. Weight in Grams: 567.
This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.
This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.
Product Details
Format
Hardback
Publication date
1988
Publisher
John Wiley and Sons Ltd United States
Number of pages
238
Condition
New
Number of Pages
238
Place of Publication
New York, United States
ISBN
9780471632245
SKU
V9780471632245
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Herman Holtz
HERMAN HOLTZ is one of America's leading authorities on consulting and the author of numerous bestselling books on consulting, sales, and marketing, including How to Succeed as an Independent Consultant and The Consultant's Guide to Winning Clients, both published by Wiley. He has been a consultant to IBM, GE, Dun & Bradstreet, and Chrysler, as well as numerous government agencies ... Read more
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