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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Charlene Li
€ 23.99
€ 21.11
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Description for Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Paperback. Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explain how to turn this threat into an opportunity. Num Pages: 352 pages, illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 210 x 138 x 24. Weight in Grams: 360.
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In "Groundswell", Josh Bernoff and Charlene Li explain how to turn this threat into ... Read more
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In "Groundswell", Josh Bernoff and Charlene Li explain how to turn this threat into ... Read more
Product Details
Publisher
Harvard Business Review Press
Number of pages
352
Format
Paperback
Publication date
2011
Condition
New
Number of Pages
352
Place of Publication
, United States
ISBN
9781422161982
SKU
V9781422161982
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Charlene Li
Charlene Li is an independent thought leader and founder of the Altimeter Group. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.
Reviews for Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
If you haven’t read the book, I would highly recommend you buy a personal copy and read it to get a comprehensive understanding of how our world is being transformed by social technologies and how you can take advantage of it.” - Business 2 Community